Explore insights on the OOH audience. Dive into the research behind our measurement. Get your geek on.

geekOUT Library

At Geopath, we measure and analyze audience location and how consumers engage with out of home advertising as they move throughout their world. As many geeks do, we deal with a lot of numbers, a lot of spread sheets, and a lot of data. Also in true geek form, we expect normal people to be interested in these things.

We encourage you to use the geekOUT Library to get your geek on and dive into some eye opening insights about the out of home audience. This collection of research provided in convenient presentations can help show you and your clients the value of out of home advertising. Explore based on various industries, audience segments, and more.

Click Here To Explore Our Members-Only geekOUT Library

Our Research

From the outset, our ratings system was designed to provide out of home with credible metrics necessary to be comparable to and effectively compete with other measured media. This was achieved with an innovative and sophisticated research program specifically designed to measure audiences who actually see advertising on out of home ads throughout the country. The integrated research method implemented incorporates research and expertise in the areas of circulation, visibility & eye tracking research, demography & trip modeling, and the building of powerful reach & frequency systems.

When we introduced digital measurement, we had to find a way to not only measure audiences as they travel past ads, but also determine audiences for ads as they rotate in time on thousands of digital structures. Take a look at a snapshot of how the entire process works below.


research info


Welcome to our Transit Ratings resource center: your one stop shop for transit ratings and related support material.

From this section you can access Geopath’s supporting collateral material, frequently asked questions, and more. You can also access transit ratings directly through Geopath’s Audience Delivery System (ADS). You will need your ADS password to do so. If you are a full Geopath member and do not have a password please contact

Out of Home Office Hours

Out of Home Office Hours is a weekly forum available to all Geopath members where we present the latest in all things related to Geopath and OOH research & measurement. Check out the videos from some of them here:

Out of Home Office Hours - Measuring Digital OOH

Sep 2, 2016

Out of Home Office Hours – Ratings 101: Demographics

Sep 2, 2016

Out of Home Office Hours - Consumer Measurement & The Internet of Things

Sep 2, 2016

Out of Home Office Hours - OOH Plan vs. ADS: When To Use Each

Sep 2, 2016

Out of Home Office Hours - OOH Ratings 101: The Visibility Research Program

Sep 2, 2016

Out of Home Office Hours - How TV Is Measured

Sep 2, 2016