OOH revenue is at an “all time high,” says Geopath’s Kym Frank. And geo-data powered digital ads are a big reason for the current renaissance.
Billboard Insider asked Geopath to share some facts on individual out of home DMAs. Today, Geopath analyzes the Indianapolis DMA.
Billboard Insider asked Geopath to share some facts on individual out of home DMAs. Today, Geopath analyzes San Francisco.
President Kym Frank talks about the rapidly evolving OOH eco-system as the move from measuring inventory to measuring an audience on-the-move.
Kym Frank talks about how measurement, optimization, and attribution will be key to the growth of the OOH industry.
Dylan Mabin, SVP of Insights and Innovation at Geopath, appears on Cheddar TV and explains how mobile data is used to track engagement with old school advertisements like billboards and subway posters.
Geopath has been helping leading brands make sense of the enormous swath of data buzzing every second of every day.
What's going on in #OOH
How do you pick a good #DOOH site? https://t.co/zf7J6mOf07 https://t.co/t0wngfk5Pk
Smart #DOOH billboards are checking you out – and making judgments https://t.co/z8BeSvl9Iz https://t.co/NXZ7oyajtO
It's all about 'data, data, data' in #OOH https://t.co/x87xThIAXx https://t.co/SoeRqHSgK1
Where Storytelling Meets Selling in a Mobile First World #OOH https://t.co/zIILAhFm86