The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, has changed its name to Geopath.
Our rebrand signals a shift from strictly measuring OOH impressions to measuring and analyzing audience location and how consumers engage with OOH advertising as they move throughout their world.
The Geopath brand is a powerful symbol of change. We are no longer an old-fashioned billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation.