Explore insights on the OOH audience. Dive into the research behind our measurement. Get your geek on.

geekOUT Library

At Geopath, we measure and analyze audience location and how consumers engage with out of home advertising as they move throughout their world. As many geeks do, we deal with a lot of numbers, a lot of spread sheets, and a lot of data. Also in true geek form, we expect normal people to be interested in these things.

We encourage you to use the geekOUT Library to get your geek on and dive into some eye opening insights about the out of home audience. This collection of research provided in convenient presentations can help show you and your clients the value of out of home advertising. Explore based on various industries, audience segments, and more.

Also, check out our new Geopath Learning Lab to learn more about the fundamentals of OOH media measurment, how to use our tools, as well as, how to apply all the new insights available through Geopath!


Please reach out to us at if you have any questions or need help accessing the library.


For information on our privacy policy please click here.


Our Research

From the outset, our ratings system was designed to provide out of home with credible metrics necessary to be comparable to and effectively compete with other measured media. This was achieved with an innovative and sophisticated research program specifically designed to measure audiences who actually see advertising on out of home ads throughout the country. The integrated research method implemented incorporates research and expertise in the areas of circulation, visibility & eye tracking research, demography & trip modeling, and the building of powerful reach & frequency systems.

When we introduced digital measurement, we had to find a way to not only measure audiences as they travel past ads, but also determine audiences for ads as they rotate in time on thousands of digital structures. Take a look at a snapshot of how the entire process works below.


Click here for a Glossary of Terms to help with some terms you will see when working with the ratings system.


research info


Welcome to our Transit Ratings resource center: your one stop shop for transit ratings and related support material.

From this section you can access Geopath’s supporting collateral material, frequently asked questions, and more. You can access transit ratings directly through Geopath’s Out of Home Planning tool (OOH Plan). You will need your Geopath password to do so. If you are a full Geopath member and do not have a password please contact

For an overview on our transit ratings methodology, click here.

Out of Home Office Hours

Out of Home Office Hours is a weekly forum available to all Geopath members where we present the latest in all things related to Geopath and OOH research & measurement. Check out our most recent videos below, or click here to see our entire library:

Geopath Data Talks | New and Not New: Anticipating the Post-Pandemic Future

Sep 24, 2020

September Geopath Insights Training | Foundational Session

Sep 3, 2020

August Geopath Insights Training | Understanding Place-Based Media

Aug 27, 2020

July Geopath Insights Training | Foundational Session

Jul 31, 2020

Agency Panel | Navigating COVID-19 and Beyond

Jul 24, 2020

Geopath/OAAA Virtual Independent Operators Seminar

Jul 23, 2020