News

2
Apr

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH GeekOUT Fast Fact...

There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars! If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

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1
Apr

Geopath Member Spotlight: enhance A conversation with Mike Cooper, Global CEO of enhance

It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. First of all, OOH has always been relevant. While data and tech advancements will continue to multiply the options we have to serve the medium, let’s ...

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30
Mar

Geopath Legacy Tools Decommissioned ADS and OOH Plan Decommissioned on April 1st

While our legacy systems (ADS and OOH Plan) have remained available to our members to allow access to this historical data for non-transactional purposes only, we will no longer be supporting these legacy tools. Both ADS and OOH Plan will be decommissioned on April 1st, 2021 as previously announced. We recommend that users of these tools transition to the Insights Suite. ...

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26
Mar

2021 Annual Forecast Release Notes | Updated A message from Geopath

In preparation for the March 29th release, we want to share some important notes on what to expect as well as provide updates on key milestone dates. Deadline for Adopting the 2021 Forecast Updated 2021 demographic audiences (previously available combinations of age, gender, ethnicity, household income) will be available on March 29th. As such, we are asking that the 2021 release to become the official currency of the OOH industry on March 29th, 2021. On this date, the 2021 ...

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26
Mar

2020 OOH Advertising Spend – A Look Back at the Past Year GeekOUT Fast Fact...

Now that 2020 officially over, we thought it would be a great opportunity to look back at which categories and brands were spending in OOH. Although the COVID-19 pandemic changed many aspects of our lives, advertisers were still spending, including in OOH! Can you guess which industry held over half of the top ten spots ...

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19
Mar

2021 Annual Forecast Release Notes | Updated 3/22/21 Important Release Notes and Updates

Over the next two weeks there will be two significant releases one on March 22nd and another on March 29th. In preparation for these releases, we want to share some important notes on what to expect as well as provide updates on key milestone dates. New Deadline for Adopting the 2021 Forecast The 2021 forecast takes into account the vehicular and pedestrian traffic and activity ...

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19
Mar

March Madness Insights GeekOUT Fast Fact Friday

March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.” ...

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12
Mar

Beating the Odds with OOH GeekOUT Fast Fact Friday

Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things! Given that purchasing a ...

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4
Mar

March 8th Release Notes and Updates A message from Geopath

As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...

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Geopath Adds 6 New Faces To Organization

Geopath Member Spotlight: enhance

Kym Frank on the Path to Real Time Impressions

Call For Speakers— 2021 OAAA/Geopath OOH Media Conference

Swiftmile Joins Geopath

Future Proof: OOH Media Conference

2021 Annual Forecast Support Webinars

Street Smart Outdoor Corp (SSO) will become a member of Geopath

Geopath’s New Mobility Data Reports

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH GeekOUT Fast Fact...

Geopath Member Spotlight: enhance A conversation with Mike Cooper, Global CEO of enhance

Geopath Legacy Tools Decommissioned ADS and OOH Plan Decommissioned on April 1st

2021 Annual Forecast Release Notes | Updated A message from Geopath

2020 OOH Advertising Spend – A Look Back at the Past Year GeekOUT Fast Fact...

2021 Annual Forecast Release Notes | Updated 3/22/21 Important Release Notes and Updates

March Madness Insights GeekOUT Fast Fact Friday

Beating the Odds with OOH GeekOUT Fast Fact Friday

March 8th Release Notes and Updates A message from Geopath

GeekOUT Fast Fact

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