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Geopath Data Shows Renewed Value of OOH

In its first post-Covid 19 release of data, Geopath can confidently state that population movements across the U.S. have returned to normal, that is, pre-Covid, said Dylan Mabin, President of Geopath

How Data Can Improve Outdoor Advertising

It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities.

OOH Industry Releases New Audience Data, Reboots Reach & Frequency

In a move that could effectively recalibrate the way advertisers and agencies value out-of-home media in the U.S…

Geopath Launches Updated Forecast As OOH Industry’s Official Transactional Dataset

Enhanced impression data for audited inventory, transit and scheduled fleet media, and new reach and frequency model now available within Geopath platform.

02/28/23: He’s back!

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for OOH advertising.

2023 @GeopathOH Annual Forecast

Geopath, the not-for-profit organization that provides industry-standard audience metrics for out-of-home advertising, has released…

Geopath Launches Updated Forecast As OOH Industry’s Official Transactional Dataset

Enhanced impression data for audited inventory, transit and scheduled fleet media, and new…

Non-profit OOH audience research organization Geopath to launch new impression

On February 27th, Geopath members can begin transacting using the new forecast with impression…

The 2023 Forecast Webinar Video Is HERE!

Yesterday afternoon, Geopath held a well attended Webinar sharing insights into process improvements that informed the development of the forecast…
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17
Mar

March Madness Friday Fast Fact

  We’re midway through March and Spring is nearly upon us. That can only mean one thing: it’s time again for the beloved and highly-anticipated NCAA March Madnessâ tournament! For some of the players, this tournament can represent the pinnacle of their athletic careers; a chance for exposure on a large scale, and the potential ...

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3
Mar

San Diego Market Infographic Friday Fast Fact

For today’s Fast Fact, we’re going to take a look at the San Diego market – the avocado capital of the United States! In addition to being the largest avocado producer in the US, San Diego County is also home to more small farms than anywhere else in the country. It also has the most ...

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27
Feb

The 2023 Geopath Annual Forecast is Here!

We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

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17
Feb

Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar

We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

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17
Feb

Friday Fast Fact – Seattle Market Infographic

For today’s Fast Fact, we’re going to take a look at the Seattle-Tacoma market – the fourth-largest port in all of North America! Did you know that Seattle has the highest proportion of college-educated adults of any major US city, according to the Census? In fact, roughly 47% of adults in Seattle have bachelor’s degrees, ...

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11
Feb

2023 Super Bowl — Friday Fast Fact Inventory within a 5-mile radius of State Farm...

The 57th Super Bowl is this Sunday, with the Philadelphia Eagles and the Kansas City Chiefs set to face off for the annual championship. This is actually the third time in the last 4 years that the Chiefs have made it to the Super Bowl! This year’s championship game is being held in the Phoenix market, ...

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3
Feb

2023 Annual Forecast Launching February 27th

A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...

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3
Feb

Friday Fast Fact Washington DC Market Infographic

For today’s Fast Fact, we’re going to take a look at the Washington DC market – home to the US Capital and some very odd bits of history! It’s a somewhat well-known fact that the White House in DC today is not the original White House, which was burned down by British troops during the ...

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27
Jan

Friday Fast Fact On this Day: January 27th

In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb – but this invention opened the door for widespread domestic use of electric lighting. In fact, it was on this day in 1880 that Thomas Edison was granted his patent for the incandescent ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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