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Spotlights

GO2018 SPEAKER PROFILE: Twitter, Global Group Creative Director

4 Questions With 2018 OOH Conference Speaker, Jayanta Jenkins.

Cord Cutting – An Opportunity for OOH

Kym Frank Talks about Cutters, Shavers and Nevers.

Tito's Big Fans of Digital Billboards

Tito’s Handmade Vodka VP Brand Marketing Speaking At 2018 OOH Conference.

Geopath to Provide OOH Measure for Place-Based Ads

Pilot program to provide measurement for ‘place-based’ advertising.

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath Will Develop a Location-based Data Solution For OOH Advertisers.

Geopath Announces Pilot Program to Provide Out of Home Measurement

Geopath to develop a place-based advertising measurement solution.

Geopath Launches Pilot to Provide Place-Based Measurement

Aims to Deliver Place-Based Audience Measurement Tool by End of Year.

OOH Leadership: Kym Frank

Praising Kym Frank’s efforts in bringing together a tumultuous segment of the OOH Industry.  

Geopath Launches Pilot to Provide Place-Based Measurement

Aims to Deliver Placed-Based Audience Measurement Tool by End of Year.
More Press
19
Apr

Member Spotlight: Norton Outdoor A conversation with Mike Norton

For starters, can you tell us a little about your business?  Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area.  The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted.  The ...

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27
Mar

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community...

Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

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26
Mar

Member Spotlight: Pacific Outdoor We spoke with Dan Dhruva and Ann Hall to find out...

For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor.  Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA.  In addition to those, we have a nice ...

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8
Mar

From the OAAA: Reasserting OOH as a Core Media Buy

A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...

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28
Feb

Member Spotlight: Butler/Till A conversation with Jill Currie

  Let’s start with a little background on your agency, Butler/Till: Butler/Till was formed by Sue Butler and Tracy Till as a media and communications company. We’ve grown to about 130 employees and just celebrated our 20-year anniversary as a company. We handle both B2B and B2C clients across the United States. We specialize in ...

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22
Feb

Submit Local OOH to Win a Trip to Austin

  OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...

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9
Feb

Member Spotlight: Digital Outdoor Advertising

We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future.   Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...

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23
Jan

Member Spotlight: Jim Moravec, General Manager, Stott Outdoor

Jim joined the Geopath Board of Directors in 2017, and we are incredibly grateful for his time, his expertise, and his dedication to the industry. Tell us a little bit about Stott Outdoor. Stott Outdoor Advertising is an outdoor advertising company founded in 1949 and operated by the founder until 1991, at which time myself ...

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4
Jan

GEOPATH 2017 YEAR IN REVIEW A note from Kym Frank

Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...

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What's going on in #OOH

Geopath Market Spotlight: Cleveland

This week’s Geopath Market Spotlight focuses on the Cleveland DMA.

Geopath Market Spotlight: Birmingham

This week’s Geopath Market Spotlight focuses on the Birmingham DMA.

Geopath Market Spotlight: Pittsburgh

This week’s Geopath Market Spotlight focuses on the Pittsburgh DMA.

Geopath Market Spotlight: Norfolk

This week’s Geopath Market Spotlight focuses on the Norfolk DMA.

Geopath Market Spotlight: Las Vegas

This week’s Geopath Market Spotlight focuses on the Las Vegas DMA.

Geopath Market Spotlight: Albuquerque/Santa Fe

This week’s Geopath Market Spotlight focuses on the Albuquerque-Santa Fe DMA.

Geopath Market Spotlight: Greenville/Asheville

This week’s Geopath Market Spotlight focuses on the Greenville/Asheville DMA.

Geopath Market Spotlight: Los Angeles

This week’s Geopath Market Spotlight focuses on the Los Angeles DMA.

Geopath Market Spotlight: Denver

This week’s Geopath Market Spotlight focuses on the Denver DMA.
More Spotlights