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Spotlights

This Is Not Another Boring Talk On OOH Data!

Kym Frank the ShowWoman of the OOH Conference 2019.

The Board Room — OOHToday’s Podcast 1

Ethics in OOH, 1st Amendment Rights and Grades the Health of OOH and its Leadership

Geopath Adds Place-Based Measurement

Gyms, Bars, Amusement Parks, Stadiums, Malls, Airports Among Locations.

GEOPATH ADDS PLACE-BASED MEASUREMENT

OOH audience location measurement organisation, Geopath, has included place-based ad measurement to its Insights Suite.

Geopath Adds Place-Based Measurement

Geopath today announced that it has added measurement of place-based advertising to its Insights Suite.

Geopath Adds Place-Based Measurement

Geopath has added measurement of place-based advertising to its Insights Suite.

The OOH Challenge

Q&A with Geopath president, Kym Frank.

Autonomous Cars, Privacy, Hypertargeting and Subway Ads

Billboard Insider podcats with Geopath President Kym Frank.

Kym Frank and Geopath’s New Measurement System

Kym Frank talks about the mistakes other media channels have made and the new features of Geopath’s Insights Suite.
More Press
14
Jun

Now That’s Just Cold | La COLOMBE — La Launch geekOUT Fast Fact Friday

    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...

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10
Jun

The Tale of the Blue Suit Billboard geekOUT Fast Fact Friday

In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

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31
May

Member Spotlight: ViZible Media A large format OOH company with even larger priorities.

                  About ViZible Media Group and The Co-Founders ViZible Media Group is an out-of-home (OOH) media company specializing in large format outdoor advertising throughout New York City and Los Angeles, as well as other emerging markets. It was co-founded in 2016 by two industry vets, Dan Barnes ...

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24
May

Defining Universe. Friday Fast Fact

What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

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17
May

Reach or Frequency? Friday Fast Fact

Should I optimize reach or frequency? In a perfect world, both reach and frequency would be maximized. However, most advertisers don’t have budget to emphasize both; therefore, a decision must be made in favor of one or the other. Check out the one-sheet below for some guidance on how decide. This, and many, many more training materails are ...

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10
May

What’s An Impression? Friday Fast Fact

What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.  

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3
May

TRP And GRP – Do You Know The Difference? Friday Fast Fact

What’s the difference between a GRP and a TRP? Here is an overvew explaining the difference. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.    

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30
Apr

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad...

  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...

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26
Apr

Friday Fast Fact Earth Day Meets The Billboard Industry

This week was all about the environment!  Monday was Earth Day and don’t forget to plant a tree because today, Friday, April 26, 2019 is Arbor Day.   Denis Hayes, environmental activist and coordinater of the first Earth Day in 1970, wrote an interesting piece for Media Post this week. He reached out to our industry ...

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More Blog Posts

What's going on in #OOH

geekOUT Friday Fast Fact

Now That’s Just Cold: La COLOMBE  — La Launch

Geopath Market Spotlight: Eugene

This week’s Geopath Market Spotlight focuses on the Eugene DMA.

geekOUT Friday Fast Fact

The Tale of the Blue Suit Billboard

Geopath Market Spotlight: Jackson, TN

This week’s Geopath Market Spotlight focuses on the Jackson DMA.

Geopath Market Spotlight: Tulsa

This week’s Geopath Market Spotlight focuses on the Greensboro DMA.

geekOUT Friday Fast Facts

Defining Universe

Geopath Market Spotlight: Greensboro

This week’s Geopath Market Spotlight focuses on the Greensboro DMA.

geekOUT Friday Fast Facts

Reach Or Frequency?

geekOUT Friday Fun Facts

What’s an impression?
More Spotlights