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Delivering Stability To The OOH Industry

A Note From Geopath’s ‘Acting’ President, Dylan Mabin

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin

Geopath Appointments New Board Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the OOH industry.

Geopath Adds Board Members

Geopath announces the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members.

Geopath Board of Directors

Following appointment of new Acting President, Geopath reshuffles the Board of Directors

IN THE NEWS

Geopath, a non-profit provider of audience metrics for OOH advertising, has appointed new members to its Board of Directors that bolsters the group’s representation from the advertising and ad tech industries.

Dylan Mabin Named @GeopathOOH Acting President

Geopath announces the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President.

The Future of Geopath: Looking Ahead

Geopath names Dylan Mabin as Acting President.

Geopath Names Dylan Mabin Acting President

Geopath announces the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath.
More Press
22
Oct

Geopath Market Spotlight | Milwaukee, WI GeekOUT Fast Fact Friday

“Aaay, OOH is the Coolest!” For today’s GeekOUT Fast Fact, let’s take a look at the market that is home to the largest city in The Badger State and the 38th largest DMA by population – the Milwaukee DMA. Did you know that Milwaukee is the birthplace of the Harley-Davidson Motor Company and is also ...

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20
Oct

Seizing the Opportunity Before Us A note to the OOH Industry from Geopath's EVP Operations...

It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so strong – a continued commitment to move forward toward a shared vision of the future. The mood throughout the events characterized ...

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15
Oct

Geopath Market Spotlight | Memphis DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the largest city on the Mississippi river – the Memphis DMA. Did you know that Memphis, TN was named after the ancient Egyptian capital, Memphis? In fact, Memphis’ placement along the Mississippi River strongly resembled the ancient capital’s place on the ...

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8
Oct

Geopath Market Spotlight | Buffalo DMA GeekOUT Friday Fast Fact

For today’s GeekOUT Fast Fact, let’s take a look at the market home to New York State’s second-largest city – the Buffalo DMA. Let’s first look at who is spending in OOH within the DMA for Q2 of 2021. Like in many other markets, Geico takes the top spot when it comes to OOH spend. ...

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7
Oct

Geopath Strengthens Board of Directors With Appointment of New Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the out-of-home industry. Industry leaders from 4A’s, ANA, EMC Outdoor, Project X/ADstruc, Rapport, Talon/The Buntin Group and Vistar Media to serve across various roles   New York, NY (October 05, 2021) – Geopath, a non-profit organization that provides the industry-standard ...

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1
Oct

Bike Share Programs and OOH GeekOUT Fast Fact Friday

In the last handful of years, you may have noticed the amount of “ride sharing” vehicles has skyrocketed across the US. What started mostly with shareable car services has now extended to everything from bikes to electric scooters. In virtually every major city in the US, you can find bike share programs. New York City ...

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1
Oct

Geopath Wins Patent Infringement Lawsuit Over OOH Methodology

New York, NY (October 1, 2021) – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, has announced that U.S. District Judge Lewis Limin has issued a judgement in its favor in the patent infringement suit filed by RDPA over OOH methodology. The Court found that five of its patents are ...

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24
Sep

Geopath Market Spotlight | Albuquerque-Santa Fe DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA.  Let’s first take a look at some more specifics about this DMA!    With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...

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22
Sep

The Future of Geopath: Looking Ahead

The Future of Geopath: Looking Ahead   As the organization now looks to the future, Geopath is excited to announce that by a unanimous vote of the Board of Directors, Dylan Mabin has been promoted to EVP of Operations and will also serve as Acting President responsible for overseeing the administration, programs, and strategic plan ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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