News

15
Jun

Reflections on the 2018 FEPE Congress

When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

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6
Jun

Supporting OOH Collaboration, Standardization And Competition Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective...

Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...

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6
Jun

Member Spotlight: Coastal Outdoor A conversation with Pudge Roberts

Can you tell us a little bit about Coastal Outdoor? Coastal Outdoor is an Out-of-Home company founded in 1996 located on the coastal region of the Carolinas, headquartered in Myrtle Beach. We currently operate more than 800 static faces and a network of 27 digitals. We have a large tourism market, one of the ...

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24
May

Member Spotlight: City Outdoor A conversation with Dawn Del Mastro-Chruma

Tell us a little bit about City Outdoor. City Outdoor was founded about 25 years ago and we have always been a boutique company. We have locations in New York, LA, San Francisco, Chicago, and Boston. Our formats are walls, bulletins, spectaculars, windowscapes, street level bulletins and barricades. We have done interesting campaigns over the ...

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8
May

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry Insights...

NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...

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4
May

GO2018 Out of Home Media Conference & Expo What To Know Before You GO

We are looking forward to seeing you in beautiful and WEIRD Austin at the GO2018 OOH Media Conference & Expo! Outlined below is your official “What to Know” guide to help you prepare for your trip! Event Location The conference will be held at the JW Marriott in downtown Austin. The JW Marriott ...

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19
Apr

Member Spotlight: Norton Outdoor A conversation with Mike Norton

For starters, can you tell us a little about your business? Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area. The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted. The ...

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27
Mar

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community...

Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

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26
Mar

Member Spotlight: Pacific Outdoor We spoke with Dan Dhruva and Ann Hall to find out...

For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor. Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA. In addition to those, we have a nice ...

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Supporting OOH Collaboration, Standardization And Competition

Talon Outdoor: How the US and UK markets are enabling data-driven creativity in Out of Home

Billboard-measuring Geopath enters the 21st century with new geolocation platform

Geopath Launches New Data-Powered Ratings & Measurement Platform for OOH Advertising

Less Than Two Weeks Until GO2018 in Austin!

GO2018 SPEAKER PROFILE: Twitter, Global Group Creative Director

Cord Cutting – An Opportunity for OOH

Tito's Big Fans of Digital Billboards

Geopath to Provide OOH Measure for Place-Based Ads

Reflections on the 2018 FEPE Congress

Supporting OOH Collaboration, Standardization And Competition Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective...

Member Spotlight: Coastal Outdoor A conversation with Pudge Roberts

Member Spotlight: City Outdoor A conversation with Dawn Del Mastro-Chruma

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry Insights...

GO2018 Out of Home Media Conference & Expo What To Know Before You GO

Member Spotlight: Norton Outdoor A conversation with Mike Norton

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community...

Member Spotlight: Pacific Outdoor We spoke with Dan Dhruva and Ann Hall to find out...

Geopath Market Spotlight: San Diego

Geopath Market Spotlight: Grand Rapids

Geopath market Spotlight: Washington DC

Geopath Market Spotlight: San Diego

Geopath Market Spotlight: Miami

Geopath Market Spotlight: Dallas

Geopath Market Spotlight: Hartford

Geopath Market Spotlight: Cleveland

Geopath Market Spotlight: Birmingham