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Grand Prize For Experiential Marketing

Geopath SVP of Operations, Scott Fiaschetti, Represents OOH Industry.

Pitch Something REAL — GO 2020 OOH Media Conference

The Geopath/OAAA Out of Home Media Conference & Expo is calling for content.

CIMM Welcomes Ten New Members

Geopath is one of the newest members of the Coalition for Innovative Media Measurement.

Digital Signage Digest 9: The State of Privacy

Geopath President, Kym Frank, sits down to discuss the future of the digital signage industry, and upcoming privacy regulations relating to data and marketing.

Geopath Insights Transforms Out of Home to Audience-First Media

The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning.

Geopath Named Street Fight Innovator Finalist

Geopath selected as ‘Best Analytics Platform’ finalist in recognition of new place-based measurement insights

The Late Erwin Ephron’s Measurement Contributions Still Ring True

Kym Frank on OOH Measurement.

Take Your Nonprofit Blog From Good To Great With These 11 Elements

Geopath President, Kym Frank, offers insights on creating an engaging blog as an organization.

Photos from the OOH Reception at NYDSW

The first OOH International Reception to kick off Digital Signage Week NYC.    
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15
Nov

Basketball Season – Making a Statement with OOH geekOUT Fast Fact Friday

Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...

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14
Nov

Member Spotlight: Project X A Conversation with John Laramie, CEO of Project X.

How did Project X get started? We felt that the OOH industry needed technology to make planning and buying the media more efficient. As a result, we built ADstruc and began bringing it to the companies that were doing most of the buying in the space: the OOH specialists. But we realized these companies lacked ...

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1
Nov

5 Great Tweets of OOH Ads – Showcasing the Power of the Medium GeekOUT Fast...

For this week’s Geopath GeekOUT Fast Fact, we decided to highlight 5 great examples from this month of how OOH and social are two great tastes that taste great together. #1 – Times Square OOH Today is the day! FANDOM is out everywhere and we’re on a HUGE billboard in the middle of Times Square!!! ...

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29
Oct

20 Quick Facts As We Enter Campaign Season More from Geopath on politics and OOH

The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...

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25
Oct

The Super Mario Of OOH — ’Level Up’ geekOUT Fast Fact Friday

  It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019.   Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...

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25
Oct

Geopath Named Street Fight Innovator Awards Finalist Geopath selected as a finalist for ‘Best Analytics...

New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite.   Previously, Geopath measured several forms of OOH ...

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18
Oct

OOH and Voters geekOUT Fast Fact Friday

OOH and Voters With political campaigns beginning to ramp up spending as the 2020 election approaches, for today’s Fast Fact, we thought we’d look at the relationship of voters, and OOH! When it comes to reaching potential voters, candidates should consider spending much more on OOH as part of their advertising mix, as “82% of ...

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10
Oct

The Late Erwin Ephron’s Measurement Contributions Still Ring True Article by Geopath President, Kym Frank,...

The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron.  He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...

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4
Oct

OOH is No Joke-er! geekOUT Fast Fact Friday

There’s been a lot of buzz surrounding the release of “Joker” over the past few weeks. If this movie is anything like the recent Superhero/Supervillain releases, we’re likely looking at a huge opening weekend for the film.   With the movie hitting theaters today, for this “Fast Fact Friday” we thought we’d look at the ...

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What's going on in #OOH

Geopath Market Spotlight: Peoria - Bloomington

This week’s Geopath Market Spotlight focuses on the Peoria – Bloomington DMA.

geekOUT Fast Facts Friday

Basketball Season – Making a Statement with OOH

Geopath Market Spotlight: Colorado Springs

This week’s Geopath Market Spotlight focuses on the Colorado Springs DMA.

Geopath Market Spotlight: Cedar Rapids

This week’s Geopath Market Spotlight focuses on the Cedar Rapids DMA.

geekOUT Fast Facts Friday

5 Great OOH Advertisements That Show the Power of the Medium.

Geopath Market Spotlight: Boise

This week’s Geopath Market Spotlight focuses on the Boise DMA.

geekOUT Fast Facts Friday

The Super Mario Of OOH —’Level Up’

geekOUT Fast Facts Friday

OOH is no Joke-er! —  Moviegoers and OOH

Geopath Market Spotlight: Cheyenne - Scottsbluff

This week’s Geopath Market Spotlight focuses on the Cheyenne – Scottsbluff DMA.
More Spotlights