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Great opportunities in the ALOOH 2020 forum

Participation of more than 3,200 users from 62 countries in the world, including Geopath.

‘Apples-to-apples' approach to measurement absolutely necessary

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President of Geopath.

Tech & Research Clear Channel Airports Rollsout a New Audience Impressions Methodology Pioneered by Geopath

Transparent Industry-Standard Currency for Campaign Performance & Delivery.

Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays

Clear Channel Airports (CCA) announced a first-in-the-nation rollout of a new audience impressions methodology from Geopath.

Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays

Advertisers in U.S. Airports Gain New Consumer Insights Powered By Geopath.

Clear Channel to measure audience impressions in new way at US airports

Clear Channel Airports (CCA) is to adopt a new digital audience impressions measurement tool from Geopath.

OMC releases its latest Road data

International guest speaker Kym Frank, president of Geopath, said that the advent of Covid has placed increasing importance on available research globally.

Kym Frank Answers a Traffic Skeptic

Geopath President, Kym Frank, provides insight on Geopath Daily Traffic data.

Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void

Geopath stated its supply increased “by 50% since the integration of place-based screens into the platform in April of last year.”
More Press
1
Dec

Geopath Member Spotlight: Rapport A conversation with Chris Olsen, President, U.S. Rapport

  Briefly tell us about your career in OOH and how you got to where you are today at Rapport As a planner, there is nothing more fun and challenging than working within the world of OOH. It truly was the earliest passion I had in the industry. I began my media career at Deutsch ...

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30
Nov

Updated DMA and COVID-19 Mobility Reports Refreshed with data through November 22nd.

We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are  based on average daily miles traveled and refreshed with data through November 22nd. To access the ...

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19
Nov

COVID Mobility Update (November 19th) Average miles traveled daily represents 92% of the travel occurring...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...

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16
Nov

DMA Report | November 16th, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.

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12
Nov

COVID Mobility Update (November 12th) Average miles traveled daily represents 92% of the travel occurring...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

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11
Nov

Perception vs. Reality The Focus Group of One

Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.” This ...

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9
Nov

DMA Report | November 9th, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.

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6
Nov

Top OOH Spenders By DMA: St. Louis GeekOUT Fast Fact Friday

The  Geopath team recently released two OOH spending reports with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the  GeekOut Library.   For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. For today, let’s venture out to the twenty-third largest DMA in the country and the “Gateway to the West,” St. Louis, MO. We will not only ...

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5
Nov

COVID Mobility Update (November 5th) Miles Traveled Daily Remain Relatively Stable, Up 70% From April...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 26th. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

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