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The hottest advertising trend of 2018? Billboards.

How the world’s oldest advertising medium has survived the digital revolution.

EYE REPORTER WITH KYM FRANK

EYE Reporter asked Kym Frank, President of Geopath, about her outlook for the future of the OOH industry.

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted.

Ask the Board | CHRISTINA RADIGAN

What was your biggest takeaway from DSE 2018?

Convergent Week Episode 17

A Discussion with Kym Frank, Geopath – New York Digital Signage Week, Out-of-Home (OOH), and Audience Measurement

Analytics Elevate Out-of-Home Ads

Expanded measurement and analytics enabling retailers to better compare OOH campaigns.

ANA CEO Sets The High Bar For Driving Growth

Kym Frank Shares the 2018 ANA Annual Masters of Marketing Conference.

Restaurant Tech Investment and ORDER. EAT. PAY.

An update of the Geopath Insights Suite for the restaurent industry.

What Is The Value Of Outdoor Advertising’s Currency?

Op-Ed Essay by Kym Frank, President Geopath
More Press
11
Oct

Member Spotlight: Whiteway Outdoor A conversation with David Levin, President of Whiteway Outdoor.

Tell us a little bit about Whiteway. Whiteway Outdoor is an independent, third-generation, family-owned outdoor advertising and billboard company located in Atlanta, Georgia. Inspired by the big city and a visit to Times Square in the 1940s, our grandfather started Whiteway Outdoor with two lines of business – sign manufacturing and traditional outdoor advertising. Today ...

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9
Aug

Member Spotlight: Kinetic A conversation with Cedric Bernard & Michael Lieberman

  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...

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31
Jul

Member Spotlight: Kre8 Media A conversation with Jeremie Watkins

Tell us about Kre8 Media: Kre8 has been in the business since 2012. Our core focus has been in mobile billboards. We have core static boards too, but we were the first in Las Vegas to introduce digital mobile boards. From there, over the last 18-24 months, we’ve taken the next step and launched what ...

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9
Jul

Member Spotlight: EMC Outdoor A conversation with Betsy McLarney

Tell us about EMC Outdoor: We were founded in 1991. We specialize in the strategic planning and buying of Out of Home media. We’re not a media owner, but we work with over a 1,000 of them. Initially, we specialized in outdoor media placement at major trade shows. Our recommendations started with traditional media at ...

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22
Jun

Understanding Location Data in the Geopath Insights Suite Providing our perspective on recent location data...

  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

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21
Jun

Member Spotlight: Rapport A conversation with Michael Cooper

  Tell us about Rapport: Rapport is an integrated out-of-home media & communication specialist owned by Interpublic Group. We operate in 16 countries around the world and control just shy of $1 billion in billing. Our consumer-centric company aims to treat each of our clients as unique individual entities. About half of what we do ...

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15
Jun

Reflections on the 2018 FEPE Congress

When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

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6
Jun

Supporting OOH Collaboration, Standardization And Competition Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective...

Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...

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6
Jun

Member Spotlight: Coastal Outdoor A conversation with Pudge Roberts

  Can you tell us a little bit about Coastal Outdoor? Coastal Outdoor is an Out-of-Home company founded in 1996 located on the coastal region of the Carolinas, headquartered in Myrtle Beach. We currently operate more than 800 static faces and a network of 27 digitals.  We have a large tourism market, one of the ...

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More Blog Posts

What's going on in #OOH

Geopath Market Spotlight: Harrisburg

This week’s Geopath Market Spotlight focuses on the Harrisburg-Lancaster-York DMA.

Geopath Market Spotlight: Macon

This week’s Geopath Market Spotlight focuses on the Macon DMA.

Geopath Market Spotlight: Lexington

This week’s Geopath Market Spotlight focuses on the Lexington DMA.

Geopath Market Spotlight: Buffalo

This week’s Geopath Market Spotlight focuses on the Buffalo DMA.

Geopath Market Spotlight: Albany

This week’s Geopath Market Spotlight focuses on the Albany DMA.

Geopath Market Spotlight: San Antonio

This week’s Geopath Market Spotlight focuses on the San Antonio DMA.

Geopath Market Spotlight: Orlando

This week’s Geopath Market Spotlight focuses on the Orlando DMA.

Geopath Market Spotlight: Milwaukee

This week’s Geopath Market Spotlight focuses on the Milwaukee DMA.

Geopath Market Spotlight: Memphis

This week’s Geopath Market Spotlight focuses on the Memphis DMA.
More Spotlights