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The Buntin Group: New HQ in the Railyard District

Article by Kym Frank, detailing her recent visit to The Buntin Group’s new HQ in Nashville.

Kym Frank’s New Shoes Wear Well For OOH Research

Kym Frank elected to the Market Research Council (MRC) Executive Council

Geopath Adds Shimkus and Slater to Board

Newly elected to Geopath’s Board of Directors

Geopath Adds Two New Board Members

Bernie Shimkus & Scott Slater Join @GeopathOOH Board of Directors

2 Agency Veterans Join Geopath

Scott Slater, Haworth, Bernie Shimkus, Harmelin New Board Of Director Members

Geopath Welcomes New Board Members

Bernie Shimkus of Harmelin Media and Scott Slater of Haworth Marketing and Media.

This Is Not Another Boring Talk On OOH Data!

Kym Frank the ShowWoman of the OOH Conference 2019.

The Board Room — OOHToday’s Podcast 1

Ethics in OOH, 1st Amendment Rights and Grades the Health of OOH and its Leadership

Geopath Adds Place-Based Measurement

Gyms, Bars, Amusement Parks, Stadiums, Malls, Airports Among Locations.
More Press
10
Jul

Member Spotlight: New Tradition A conversation with Managing Partners, Vince Mastria and Luis Cerda

About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...

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5
Jul

Understanding Audience Composition Friday Fast Fact

Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit?   Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...

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28
Jun

Understanding Cost Friday Fast Fact

You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...

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24
Jun

The Buntin Group: New HQ in the Railyard District

Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director).  As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...

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21
Jun

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors The...

New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...

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14
Jun

Now That’s Just Cold | La COLOMBE — La Launch geekOUT Fast Fact Friday

    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...

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10
Jun

The Tale of the Blue Suit Billboard geekOUT Fast Fact Friday

In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

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31
May

Member Spotlight: ViZible Media A large format OOH company with even larger priorities.

                  About ViZible Media Group and The Co-Founders ViZible Media Group is an out-of-home (OOH) media company specializing in large format outdoor advertising throughout New York City and Los Angeles, as well as other emerging markets. It was co-founded in 2016 by two industry vets, Dan Barnes ...

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24
May

Defining Universe. Friday Fast Fact

What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

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What's going on in #OOH

Geopath Market Spotlight: Dayton, OH

This week’s Geopath Market Spotlight focuses on the Dayton DMA.

geekOUT Friday Fast Facts

Understanding Audience Composition

Geopath Market Spotlight: Columbus, GA

This week’s Geopath Market Spotlight focuses on the Columbus, Georgia DMA.

geekOUT Friday Fast Facts

Understanding Cost

Geopath Market Spotlight: Columbus, OH

This week’s Geopath Market Spotlight focuses on the Columbus, Ohio DMA.

geekOUT Friday Fast Fact

Now That’s Just Cold: La COLOMBE  — La Launch

Geopath Market Spotlight: Eugene

This week’s Geopath Market Spotlight focuses on the Eugene DMA.

geekOUT Friday Fast Fact

The Tale of the Blue Suit Billboard

Geopath Market Spotlight: Jackson, TN

This week’s Geopath Market Spotlight focuses on the Jackson DMA.
More Spotlights