The OAAA is joining forces with non-profit Geopath to launch an equality initiative for the out-of-home (OOH) industry.
Participation of more than 3,200 users from 62 countries in the world, including Geopath.
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President of Geopath.
Transparent Industry-Standard Currency for Campaign Performance & Delivery.
Clear Channel Airports (CCA) announced a first-in-the-nation rollout of a new audience impressions methodology from Geopath.
Advertisers in U.S. Airports Gain New Consumer Insights Powered By Geopath.
Clear Channel Airports (CCA) is to adopt a new digital audience impressions measurement tool from Geopath.
International guest speaker Kym Frank, president of Geopath, said that the advent of Covid has placed increasing importance on available research globally.
What's going on in #OOH
QR codes are key to connecting with customers in a pandemic - They’re replacing printed menus, enhancing #OOH and m… https://t.co/Qx8aazEhY0
Australian #OOH 2020 Full Year Results. The industry saw a total decrease of 39.4 per cent on net media revenue in… https://t.co/FyRIOsOefg