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Spotlights

Out of the office: Kym Frank

Find out what Kym Frank does when she is not in the office or on the road visiting members!

Here Is An Opportunity To Hear The Brightest Agency Planners/Buyers In OOH

How Outdoor Advertising Planners/Buyers —BUY!

Facing Up To TV As An Ad Medium: Upon Closer Look

TV and Time Spent

The AV Life Episode 90: IoT, AI, OOH, Data and the Marketplace

An engaging conversation that involves IoT, AI, robotics, Out-of-Home (OOH), data, analytics and much more!

Outdoor Advertising: The new tricks of the trade

Big outdoor developments from around the world that will see the medium offer unprecedented performance.

Cellular Phone Firms Stop Sales Of Data - Is This A Set Back For OOH?

Kym Frank, Geopath President, responds to recent news regarding location data.

Kym Frank — Framing The Future — Investing In OOH Measurement

Singing the Same Tune

Supporting OOH Collaboration, Standardization And Competition

Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry.

Talon Outdoor: How the US and UK markets are enabling data-driven creativity in Out of Home

Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual
More Press
9
Aug

Member Spotlight: Kinetic A conversation with Cedric Bernard & Michael Lieberman

  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...

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31
Jul

Member Spotlight: Kre8 Media A conversation with Jeremie Watkins

Tell us about Kre8 Media: Kre8 has been in the business since 2012. Our core focus has been in mobile billboards. We have core static boards too, but we were the first in Las Vegas to introduce digital mobile boards. From there, over the last 18-24 months, we’ve taken the next step and launched what ...

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9
Jul

Member Spotlight: EMC Outdoor A conversation with Betsy McLarney

Tell us about EMC Outdoor: We were founded in 1991. We specialize in the strategic planning and buying of Out of Home media. We’re not a media owner, but we work with over a 1,000 of them. Initially, we specialized in outdoor media placement at major trade shows. Our recommendations started with traditional media at ...

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22
Jun

Understanding Location Data in the Geopath Insights Suite Providing our perspective on recent location data...

  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

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21
Jun

Member Spotlight: Rapport A conversation with Michael Cooper

  Tell us about Rapport: Rapport is an integrated out-of-home media & communication specialist owned by Interpublic Group. We operate in 16 countries around the world and control just shy of $1 billion in billing. Our consumer-centric company aims to treat each of our clients as unique individual entities. About half of what we do ...

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15
Jun

Reflections on the 2018 FEPE Congress

When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...

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6
Jun

Supporting OOH Collaboration, Standardization And Competition Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective...

Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...

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6
Jun

Member Spotlight: Coastal Outdoor A conversation with Pudge Roberts

  Can you tell us a little bit about Coastal Outdoor? Coastal Outdoor is an Out-of-Home company founded in 1996 located on the coastal region of the Carolinas, headquartered in Myrtle Beach. We currently operate more than 800 static faces and a network of 27 digitals.  We have a large tourism market, one of the ...

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24
May

Member Spotlight: City Outdoor A conversation with Dawn Del Mastro-Chruma

  Tell us a little bit about City Outdoor. City Outdoor was founded about 25 years ago and we have always been a boutique company. We have locations in New York, LA, San Francisco, Chicago, and Boston. Our formats are walls, bulletins, spectaculars, windowscapes, street level bulletins and barricades. We have done interesting campaigns over the ...

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More Blog Posts

What's going on in #OOH

Geopath Market Spotlight: Nashville

This week’s Geopath Market Spotlight focuses on the Nashville DMA.

Geopath Market Spotlight: Madison

This week’s Geopath Market Spotlight focuses on the Madison DMA.

Geopath Market Spotlight: Superior WI

This week’s Geopath Market Spotlight focuses on the Superior WI DMA.

Geopath Market Spotlight: Albany, GA

This week’s Geopath Market Spotlight focuses on the Albany GA DMA.

Geopath Market Spotlight: Marquette

This week’s Geopath Market Spotlight focuses on the Marquette DMA.

Geopath Market Spotlight: Louisville

This week’s Geopath Market Spotlight focuses on the Louisville DMA.

Geopath Market Spotlight: Jacksonville

This week’s Geopath Market Spotlight focuses on the Jacksonville DMA.

Geopath Market Spotlight: San Diego

This week’s Geopath Market Spotlight focuses on the San Diego DMA.

Geopath Market Spotlight: Grand Rapids

This week’s Geopath Market Spotlight focuses on the Grand Rapids DMA.
More Spotlights