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Autonomous Cars, Privacy, Hypertargeting and Subway Ads

Billboard Insider podcats with Geopath President Kym Frank.

Kym Frank and Geopath’s New Measurement System

Kym Frank talks about the mistakes other media channels have made and the new features of Geopath’s Insights Suite.

Get Up Close And Personal — A Day In The Life Of Kym Frank

Want to know more about the President at Geopath?

A Day in the Life of Kym Frank, President at Geopath

Up close and personal with Kym Frank.

Geopath Launches Inaugural Futures Council

Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem.

Geopath Launches Futures Council

Geopath today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem.

The Inaugural Futures Council

Geopath launches inaugural futures council to help navigate the evolving OOH advertising marketplace.

Geopath Sets Up Advisory 'Futures Council'

Members will act as ambassadors for Geopath, advocating for enhanced measurement and for the OOH.

Creating New OOH Standard Measurement

Q&A With Geopath’s Kym Frank
More Press
9
Apr

Member Spotlight: FerryAds A Conversation with Teresa Rampulla

  Tell us a little bit about FerryAds FerryAds is a full-service advertising company based in the New York Metro area that my husband, David, and I founded in 1987. We help businesses connect with commuters on the Staten Island Ferry through high-impact OOH advertising on the ferry boats, in the terminals, and in connected ...

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28
Mar

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace Out-of-home industry’s...

  Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...

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20
Mar

Member Spotlight: General Outdoor A conversation with Billy Wynn, General Manager.

  Tell us a little bit about General Outdoor Advertising? General Outdoor Advertising started as a family business in 1954. Over the decades we have grown, downsized, struggled, and succeeded more than once.  Currently we have half a dozen employees that work very closely to manage a network of 20 digital billboards as well as ...

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28
Feb

Member Spotlight: GreenSigns A conversation with GreenSigns CEO, Joe Mancino.

Tell us a little bit about GreenSigns. GreenSigns is an innovative Chicago OOH company specializing in audience delivery via our digital-highway network, and dynamic audiences via our static spectaculars throughout Chicago. We are a well funded start up with more than 6 years under our belt, and have been growing organically through newly constructed digital billboards as ...

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3
Jan

Geopath 2018 Year in Review A message from Kym Frank

  2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a ...

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10
Dec

New Member Spotlight: Alchemy Media A conversation with Brad Tenem, Chief Revenue Officer for Alchemy...

Tell us a little bit about Alchemy Media. In 2019, Alchemy Media, is going into its 50th year, and is a leader in the urban street media industry.  Formerly known as Creative Distributors (CD), founders Pete Zackery and Gary Shafner got their big break in 1974 when Gary Shafner was hired as Bob Dylan’s road ...

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30
Nov

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors...

Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...

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11
Oct

Member Spotlight: Whiteway Outdoor A conversation with David Levin, President of Whiteway Outdoor.

Tell us a little bit about Whiteway. Whiteway Outdoor is an independent, third-generation, family-owned outdoor advertising and billboard company located in Atlanta, Georgia. Inspired by the big city and a visit to Times Square in the 1940s, our grandfather started Whiteway Outdoor with two lines of business – sign manufacturing and traditional outdoor advertising. Today ...

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9
Aug

Member Spotlight: Kinetic A conversation with Cedric Bernard & Michael Lieberman

  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...

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What's going on in #OOH

Geopath Market Spotlight: Mobile-Pensacola

This week’s Geopath Market Spotlight focuses on the Mobile-Pensacola DMA.

geekOUT Fast Facts Friday

Friends Just Want To Have Fun, Off Of Exit 21

geekOUT Fast Facts Friday

OOH’s Gigantic Edible Burger Wall.

Geopath Market Spotlight: Little Rock – Pine Bluff

This week’s Geopath Market Spotlight focuses on the Little Rock-Pine Bluff DMA.

Geopath Market Spotlight: Des Moines-Ames

This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA.

geekOUT Fast Facts Friday

On Tacko Fall, Fast Fact Friday And Fun Facts March Madness

Geopath Market Spotlight: Springfield, MO

This week’s Geopath Market Spotlight focuses on the Springfield, MO DMA.

geekOUT Fast Facts Friday

Facebook’s Massive Outage —What’s Next?

Geopath Market Spotlight: Columbia, SC

This week’s Geopath Market Spotlight focuses on the Columbia, SC DMA.
More Spotlights