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The Late Erwin Ephron’s Measurement Contributions Still Ring True

Kym Frank on OOH Measurement.

Photos from the OOH Reception at NYDSW

The first OOH International Reception to kick off Digital Signage Week NYC.    

What's Geopath Up To With New York Digital Signage Week

Geopath will be addressing privacy protection, need for industry standards and the current OOH data ecosystem at series of events.

The Late Erwin Ephron's Measurement Contributions Still Ring True

Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron and his influence on advertising measurement.

PMD Media & Geopath Present: The Ethical Use of Data in Advertising & Media

What Do You Know About Protecting Our Clients, Ourselves And Our Industry?

Geopath Launches OOH Currency

Geopath has announced that its ‘Insights’ platform has been approved and launched as the industry currency for OOH measurement.

OOH Advertising Trade Association, Geopath, Launches New Methodology

Geopath Insights provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and more.

Earn Certification In The Fundamentals Of OOH Media Measurement

Geopath Launches New Learning Lab

Geopath And OAAA Seeking Speakers And Presenters For 2020 Out Of Home Media Conference And Expo

Seeking Unique “Presenter Personas”
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18
Oct

OOH and Voters geekOUT Fast Fact Friday

OOH and Voters With political campaigns beginning to ramp up spending as the 2020 election approaches, for today’s Fast Fact, we thought we’d look at the relationship of voters, and OOH! When it comes to reaching potential voters, candidates should consider spending much more on OOH as part of their advertising mix, as “82% of ...

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10
Oct

The Late Erwin Ephron’s Measurement Contributions Still Ring True Article by Geopath President, Kym Frank,...

The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron.  He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...

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4
Oct

OOH is No Joke-er! geekOUT Fast Fact Friday

There’s been a lot of buzz surrounding the release of “Joker” over the past few weeks. If this movie is anything like the recent Superhero/Supervillain releases, we’re likely looking at a huge opening weekend for the film.   With the movie hitting theaters today, for this “Fast Fact Friday” we thought we’d look at the ...

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3
Oct

OOH Advertising Trade Association, Geopath, Launches New Methodology Geopath Insights solution provides buyers, sellers and...

New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement.   The approval was made by a vote of the Geopath Board of Directors at the board ...

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1
Oct

Notes On The New OOH Measurement A Letter from Geopath President, Kym Frank, to the...

Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement.   The new ...

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27
Sep

A Guide to Geopath’s New Measurement What to know about the Upcoming Transition to the...

As you probably have read by now, the launch of the new Geopath Insights is targeted for October 1st. While this is truly exciting, we want to make sure our members are prepared for the transition. To help with this, we thought it would be valuable to put together a quick overview of what the ...

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27
Sep

Geopath Launches New Learning Lab! The training curriculum will serve to educate members on the...

Geopath is excited to announce the launch of its new online learning platform in preparation for the upcoming release of the Geopath Insights on October 1st. The set of training materials have been developed internally, with the full curriculum vetted by Geopath’s Futures Council. Our ultimate goal was to create a comprehensive, yet flexible and easy-to-use ...

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27
Sep

What is Audience Segmentation? — An OOH Audience Fundamental geekOUT Fast Facts Friday

For today’s Fast Fact Friday, we at Geopath wanted to give everyone a refresher on audience segmentation – as there will be over 8,000 different audiences to choose from within the new Geopath Insights! Check out the one-sheet below to understand more about audience segmentation, the data sources that allow the process, or anything else! This, and many, many more training ...

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23
Sep

Geopath and OAAA Seeking Speakers and Presenters for 2020 Out of Home Media Conference and...

Geopath has officially opened the “call for speakers” for breakout sessions at the 2020 OOH Media Conference and Expo! The conference will be taking place April 27-29, 2020 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona.   Geopath is currently inviting speakers from a variety of fields, including but not limited to OOH, who ...

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What's going on in #OOH

geekOUT Fast Facts Friday

OOH is no Joke-er! —  Moviegoers and OOH

Geopath Market Spotlight: Cheyenne - Scottsbluff

This week’s Geopath Market Spotlight focuses on the Cheyenne – Scottsbluff DMA.

Geopath Market Spotlight: Tuscon

This week’s Geopath Market Spotlight focuses on the Tuscon DMA.

geekOUT Fast Facts Friday

What is Audience Segmentation? — An OOH Audience Fundamental

Geopath Market Spotlight: Sioux Falls

This week’s Geopath Market Spotlight focuses on the Sioux Falls DMA.

Geopath Market Spotlight: Chattanooga

This week’s Geopath Market Spotlight focuses on the Chattanooga DMA.

Geopath Market Spotlight: Rapid City

This week’s Geopath Market Spotlight focuses on the Rapid City DMA.

Geopath Market Spotlight: Parkersburg

This week’s Geopath Market Spotlight focuses on the Parkersburg DMA.

Geopath Market Spotlight: Clarksburg - Weston

This week’s Geopath Market Spotlight focuses on the Clarksburg – Weston DMA.
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