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Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void

Geopath stated its supply increased “by 50% since the integration of place-based screens into the platform in April of last year.”

Geopath reports distance traveled is 95% of pre-covid.

Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020.

A Must Attend Event for OOH Operators

Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators.

COVID-19 Mobility Update (7-9-2020)

Updated Daily Mobility From Geopath — 92 To 94%

The Top 100 DMAs Daily Miles Traveled — Update

Updated version of the Top 100 DMAs report, refreshed with data through July 3rd.

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.

Geopath: Distance travelled is 86-97% of normal, depending on region.

Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions.

States are Reopening. It’s Time to Start Thinking About OOH Again.

Average distance traveled amongst Americans up at least 28% since the first week of April, according to Geopath and Intermx.

Geopath: Traffic is 91% of normal.

US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020.
More Press
28
Sep

DMA Report | September 28th, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 14th. To see data on your market or to view the full report, please click here.   If you would ...

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24
Sep

COVID Mobility Update (September 24th) Average miles traveled daily represents 92% of the travel occurring...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past five months, refreshed with data through the week of September 14th. According to the data, the average miles traveled daily across the US has increased week over week, rising to 16.5. Additionally, distance traveled ...

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21
Sep

DMA Report | September 21st, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 7th. To see data on your market or to view the full report, please click here.

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18
Sep

Two New DMA Spending Reports Available in the GeekOUT Library! OOH adspend reports on Q2...

To help support our members in as many ways possible, we have compiled two reports analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending for January to June (6 month), and April to June (Q2). Geopath members can ...

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14
Sep

DMA Report | September 14th, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 31st. To see data on your market or to view the full report, please click here.

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11
Sep

Geopath Announces Expansion Of OOH Industry Currency for Place-Based Advertising OOH inventory measured by organization...

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year.   With 48 place-based members to date, accounting for hundreds of thousands of OOH ...

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31
Aug

DMA Report | August 31st, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 17th. To see data on your market or to view the full report, please click here.

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27
Aug

COVID Mobility Update (August 27th) Average miles traveled daily is 94% of the travel occurring...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of August 17th. According to the data, the average miles traveled daily across the US continues to remain stable, up 75% versus the April low. Average ...

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24
Aug

DMA Report | August 24th, 2020 Report showing travel trends for every DMA across the...

As the situation remains fluid, the Geopath and Intermx teams have continued to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is ...

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