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OOH audience measurement provider Geopath is expanding into audio advertising measurement via a deal with in-store audio advertising network Stingray Advertising. “We are thrilled to have Stingray join Geopath and together provide the industry with another valuable measured format of OOH...

How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement

It’s fair to say the out-of-home industry is having a bit of a moment, as people leave their homes to eat out, travel again (by car, train or plane), shop at malls, go to the movies, hit health clubs and...

Stingray Partners With Geopath To Quantify New Retail Media Format

Montreal – Stingray (TSX: RAY.A; RAY.B), a leading music, media, and technology company, today announced a partnership with Geopath,  the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, to measure retail-based digital audio out-of-home (AOOH) advertising impressions in...

Geopath Expands Into Audio Out-of-Home Measurement

Geopath, the U.S. out-of-home (OOH) media industry’s audience measurement provider, is moving into audio advertising measurement.

Geopath Partners for Audio OOH Measurement Launch

Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US.

Stingray Advertising Partners with Geopath to Launch Place-Based Audio Out-of-Home (AOOH) Measurement in the United States

Montreal, July 26, 2022 – Stingray (TSX: RAY.A; RAY.B), a leading music, media, and technology company, today announced a partnership with Geopath,  the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, to measure retail-based digital audio out-of-home...

Stingray Advertising Partners with Geopath to Launch Place-Based Audio Out-of-Home (AOOH) Measurement in the United States

Montreal, July 26, 2022 — Stingray (TSX: RAY.A; RAY.B), a leading music, media, and technology company, today announced a partnership with Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, to measure retail-based digital audio out-of-home (AOOH)...

WHY A STATIC OOH MEDIA FIRM FINALLY CAUGHT THE DIGITAL FERRY, WITH OUTDOOR SOLUTION GROUP’S ROSEMARY VALENTI

New York City is a massive out of home media environment, but much of the attention gets directed to the giant LED boards in Times Square, when there all kinds of other interesting and high opportunity environments that also generate...

New Digital Advertising Network With New York Waterway

Outdoor Solutions Group has announce a new digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their...
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12
Aug

Friday Fast Fact | On this Date in History: August 13th

For many people, one of the least-used features of their cellphone is the actual phone itself.  With connectivity, social media, and mobile entertainment, it’s easy to overlook the core function that spurred the very creation of cell phones. However, before smartphones, cellphones, car phones, and pagers, payphones could be found in public spaces virtually everywhere ...

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5
Aug

Fast Fact Friday | On This Day in History

On this day in 1888, German inventor and auto pioneer Bertha Benz took the first long-distance automobile trip, testing out the Benz Patent-Motorwagen on a route of 66 miles! This novel trip was unique for several reasons. Namely, this was the first time the Patent-Motorwagen had been driven any significant distance, beyond a few short ...

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2
Aug

Geopath Member Spotlight | Volta A conversation with Brandt Hastings, Chief Commercial Officer at Volta

Tell us a bit about your background in the OOH industry and your role at Volta. I’ve spent the last two decades working in the digital media and advertising industries and have been fortunate to help lead its rapid evolution. From my roles at Clear Channel Communications and iHeartMedia, to my current position as Chief ...

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18
Jul

Geopath Mobility Data Reports Return You’ve asked for it, and they are back!

We hope everyone’s summer is off to a great start! You’ve asked for it, and they are back! Today we are excited to be sharing updated versions of our DMA and Daily Mobility tracking reports. These reports provide a snapshot of average daily person miles traveled the first half of 2022, and are refreshed with ...

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11
Jul

Geopath Sets Out to Provide a Foundation for The OOH Industry By Dylan Mabin, President,...

Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...

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5
Jul

Geopath Launches Content Program for OOH Advertising By Dylan Mabin, President, Geopath

Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...

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29
Jun

Geopath releases preliminary Transit and Scheduled Fleet impressions as part of strategic vision initiative Geopath...

Since 2020, Geopath has worked to update its methodology for measuring transit inventory utilizing advanced location data inputs. This work focused primarily on ensuring that all transit formats utilize the same methodology used by other Geopath audited formats. Now, after working with its Insights Committee on implementing these enhancements, Geopath has launched preliminary impressions for ...

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24
Jun

Updates to Inventory Release Schedule and Consumer Profiles

As Geopath begins the rollout of its new strategic vision developed in partnership with PwC and leaders from across the industry, we will be providing periodic updates on what to expect over the coming months. Below are two important updates that Geopath will implement next week. These changes will provide us with the additional flexibility and ...

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13
Jun

Dylan sits down with Jim Johnsen to discuss music, future of Geopath

by Jim Johnsen, Managing Director, Johnsen, Fretty & Company Sunday Best Sunday Best click here⇒  https://youtu.be/_83KqwEEGw4 Nick C. beat me to the punch!  All the same it was a good article and shed some light on our one and only Dylan Mabin.  No, not the guy that plays cornerback for the Saints…the guy that is going to ...

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