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Geopath Adds 6 New Faces To Organization

Industry Leaders from The Coca-Cola Company, Enhance, Lamar Advertising and Outdoor Media Group Elected to Geopath Board of Directors.

Geopath Member Spotlight: enhance

A conversation with Mike Cooper, Global CEO of enhance.

Kym Frank on the Path to Real Time Impressions

Geopath President, Kym Frank, discusses the path in which the OOH industry might take toward real time impression data.

Call For Speakers— 2021 OAAA/Geopath OOH Media Conference

Qualifying submissions should be received by April 2, 2021.

Swiftmile Joins Geopath

Swiftmile, the pioneer in micromobility charging infrastructure and technology solutions, announced today it has joined Geopath.

Future Proof: OOH Media Conference

OAAA/Geopath 2021 Conference Registration Open and Speakers Named

2021 Annual Forecast Support Webinars

Understanding Geopath’s Updated R&F / Accessing 2021 Data —2021 Forecast As The Official Currency Of The OOH Industry

Street Smart Outdoor Corp will become a member of Geopath

Sun Pacific Holding Corp’s Subsidiary Street Smart Outdoor Corp Announces Membership with Geopath

Geopath’s New Mobility Data Reports

The Geopath team has refined the metrics we are making available in our COVID Mobility Data reports.
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17
May

Geopath Announcement | Release Notes 05/17/21 Notes, updates and reminders related to the May 17th...

Our bi-weekly release into the API and Insights Suite occurred on Monday, May 17th, 2021. A complete list of all Geopath spot IDs that have been added or updated in this release can be found here. Please note that due to the Memorial Day holiday, the next inventory release will be on June 14th, 2021.

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28
Apr

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency A message...

It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

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23
Apr

Top OOH Spenders By DMA: Dallas–Ft. Worth GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s travel to back to the Lone Star state and revisit a DMA that we touched on last fall: Dallas-Ft. Worth. In  September, we compared first and second quarter spending, and noted the top advertisers spending during these periods in Texas’s largest market. With the release of Kantar advertising spend data for Q4, the Geopath team has compiled two reports so ...

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23
Apr

Workspace Classic to be Decommissioned A message from Geopath

As a reminder, the Workspace Classic module is scheduled to be decommissioned, and will no longer be available in the Insights Suite after April 23rd, 2021. Any market plans or inventory plans previously created using the Workspace Classic module will be accessible in the new Workspace module. Users, however, will need to rerun any inventory plans when opening for the first time in the new ...

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16
Apr

April 19th Release Notes | Updated A message from Geopath

Our next bi-weekly release to the API and Insights Suite is scheduled for Monday, April 19th. In preparation, we would like to share a few updates and announcements. Inventory Updates  An inventory update was part of the April 19th release. Please click here to see a list of all the new Geopath IDs that have been added to the database as part of the release, or that have had changes to either their status or impressions. As previously announced, the ...

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2
Apr

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH GeekOUT Fast Fact...

There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

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1
Apr

Geopath Member Spotlight: enhance A conversation with Mike Cooper, Global CEO of enhance

It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. First of all, OOH has always been relevant. While data and tech advancements will continue to multiply the options we have to serve the medium, let’s ...

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30
Mar

Geopath Legacy Tools Decommissioned ADS and OOH Plan Decommissioned on April 1st

While our legacy systems (ADS and OOH Plan) have remained available to our members to allow access to this historical data for non-transactional purposes only, we will no longer be supporting these legacy tools. Both ADS and OOH Plan will be decommissioned on April 1st, 2021 as previously announced. We recommend that users of these tools transition to the Insights Suite. ...

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26
Mar

2021 Annual Forecast Release Notes | Updated A message from Geopath

In preparation for the March 29th release, we want to share some important notes on what to expect as well as provide updates on key milestone dates. Deadline for Adopting the 2021 Forecast  Updated 2021 demographic audiences (previously available combinations of age, gender, ethnicity, household income) will be available on March 29th. As such, we are asking that the 2021 release to become the official currency of the OOH industry on March 29th, 2021. On this date, the 2021 ...

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More Blog Posts

What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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