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Geopath Adds 6 New Faces To Organization

Industry Leaders from The Coca-Cola Company, Enhance, Lamar Advertising and Outdoor Media Group Elected to Geopath Board of Directors.

Geopath Member Spotlight: enhance

A conversation with Mike Cooper, Global CEO of enhance.

Kym Frank on the Path to Real Time Impressions

Geopath President, Kym Frank, discusses the path in which the OOH industry might take toward real time impression data.

Call For Speakers— 2021 OAAA/Geopath OOH Media Conference

Qualifying submissions should be received by April 2, 2021.

Swiftmile Joins Geopath

Swiftmile, the pioneer in micromobility charging infrastructure and technology solutions, announced today it has joined Geopath.

Future Proof: OOH Media Conference

OAAA/Geopath 2021 Conference Registration Open and Speakers Named

2021 Annual Forecast Support Webinars

Understanding Geopath’s Updated R&F / Accessing 2021 Data —2021 Forecast As The Official Currency Of The OOH Industry

Street Smart Outdoor Corp will become a member of Geopath

Sun Pacific Holding Corp’s Subsidiary Street Smart Outdoor Corp Announces Membership with Geopath

Geopath’s New Mobility Data Reports

The Geopath team has refined the metrics we are making available in our COVID Mobility Data reports.
More Press
15
Jun

Midyear Annual Forecast Release Notes A message from Geopath

The preview release of the 2021 midyear annual forecast is now available within the Insights Suite and API. Please see below for some important notes related to the release. For those accessing the 2021 midyear forecast via the API, packages have temporarily been limited to 100 units. This restriction will be removed by Wednesday, June 16th.   For those accessing the 2021 midyear annual forecast via the Insights Suite ...

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11
Jun

The 2021 Midyear Annual Forecast To Be Released on June 14th! A message from Geopath

As announced previously, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history on Monday, June 14th. Geopath is truly excited for the release of our midyear forecast and what the future holds for the data available to our members – and we hope the OOH industry is as well! ...

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28
May

Geopath Announcements | Looking Ahead

Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...

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28
May

An Update on Geopath’s 2021 Midyear Annual Forecast

As announced last month, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history. Since this will be a major milestone for Geopath, and the industry, we want to ensure our members are updated on what to expect over the next few weeks. Why is Geopath releasing a midyear ...

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27
May

Geopath Member Spotlight: Swiftmile A conversation with Joel Martin, Vice President of DOOH at Swiftmile

Worlds colliding   How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...

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17
May

Geopath Announcement | Release Notes 05/17/21 Notes, updates and reminders related to the May 17th...

Our bi-weekly release into the API and Insights Suite occurred on Monday, May 17th, 2021. A complete list of all Geopath spot IDs that have been added or updated in this release can be found here. Please note that due to the Memorial Day holiday, the next inventory release will be on June 14th, 2021.

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28
Apr

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency A message...

It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

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23
Apr

Top OOH Spenders By DMA: Dallas–Ft. Worth GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s travel to back to the Lone Star state and revisit a DMA that we touched on last fall: Dallas-Ft. Worth. In  September, we compared first and second quarter spending, and noted the top advertisers spending during these periods in Texas’s largest market. With the release of Kantar advertising spend data for Q4, the Geopath team has compiled two reports so ...

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23
Apr

Workspace Classic to be Decommissioned A message from Geopath

As a reminder, the Workspace Classic module is scheduled to be decommissioned, and will no longer be available in the Insights Suite after April 23rd, 2021. Any market plans or inventory plans previously created using the Workspace Classic module will be accessible in the new Workspace module. Users, however, will need to rerun any inventory plans when opening for the first time in the new ...

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More Blog Posts

What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
More Spotlights