A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
View PostGeopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...
View PostBriefly tell us about your career and how you made your way into OOH Jim Wilson: I worked in the video game industry for many years, where I was creating consumer experiences with massively multiplayer online games, such as Lord of the Rings online at Universal Pictures, and other types of online games and mobile ...
View PostTo help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...
View PostToday we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports. These reports are based on average daily miles traveled and refreshed with data through the week of November 30th. To access the full reports, please click here and log-in to the geekOUT Library with your current Geopath credentials. NOTE: Moving forward, the Geopath team will be releasing both ...
View PostOver the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...
View PostBriefly tell us about your career in OOH and how you got to where you are today at Rapport As a planner, there is nothing more fun and challenging than working within the world of OOH. It truly was the earliest passion I had in the industry. I began my media career at Deutsch ...
View PostWe hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are based on average daily miles traveled and refreshed with data through November 22nd. To access the ...
View PostToday we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...
View PostWhat's going on in #OOH
RT @LamarOOH: We are honoring one of the greatest #baseball players in history on our digital billboards. RIP, #HankAaron. #HankAaronRIP #O…
Ready for Sunday football @TitosVodka #OOH https://t.co/tslJgtRk9C
Glowing @BlkGrlSunscreen @Target #OOH https://t.co/AVFJOblYFN
We are honoring one of the greatest #baseball players in history on our digital billboards. RIP, #HankAaron.… https://t.co/IHecwbUC9w
RT @blipbillboards: Thanks to @josephcurrency for mentioning @blipbillboards in his article "5 Ways to Properly Invest in Digital Ads". If…
👀 15>17 @Chiefs @BuffaloBills @PatrickMahomes @JoshAllenQB #OOH https://t.co/jUqAaPGHMn
#TheWhiteTiger roars in NYC just in time for its debut on @netflix.@NetflixFilm #OOH https://t.co/ralqG9FBRr
NEW! OAAA Lunch Break: @rishad Speaks: Reinvent Yourself—and Your Company—for the Future of Media Join us for a ri… https://t.co/LuP8V42p4T
Listen up😷 @WestfieldUTC #OOH https://t.co/X767OcKy2d
As we continue to try to innovate in the virtual online blah blah webinar boring boring world; look out for a new o… https://t.co/ukLktDuKAB
Helping everyone invest @Stash #OOH https://t.co/8YWqinGDGw
Read about connections between the 2020 presidential election, the new President, and #OOH in OAAA’s latest Special… https://t.co/VHEcjl389s
Register for next week's Lunch Break: Three Supply-Side Stakeholders Talk OOH Trends. Three #OOH leaders from thre… https://t.co/eifCxYcCTL
Publicise Group has taken its #OOH media buying in-house. They’re working with two UK industry visionaries to help… https://t.co/uhumLx56JU
RT @YourOAAA: Thank you to all of our members who posted for yesterday's National Moment of Unity & Remembrance to honor all who have been…