After a five-year hiatus, direct-to-consumer sock brand Bombas is testing the out-of-home (OOH) marketing waters once again.
Philly has some of the country’s most congested roads. That’s great news for billboard advertisers.
Chicken Soup for the Soul Entertainment on April 26 announced that Crackle Connex, the company’s advertising sales platform, has become a member of Geopath.
By now you are likely familiar with the changes Geopath has instituted over the last several months..
Chicken Soup for the Soul Entertainment has announced that Crackle Connex…
For today’s Fast Fact, let’s take a look at the 2nd-largest city in Texas (just ahead of Dallas)…
Chris Grosso, CEO at Intersection, offers a recorded video conversation…
The TV industry is rife with impassioned debates.
Geopath has released an update to the Geopath v2.2 API which includes the following improvements: 338 additional target audience segments were added (please see Target Audiences Available for 2023 Forecast for specific details) API response times have improved by 10% or more (on average). API response times for larger /inventory/search/summary and /inventory/measures/summary aggregation requests have improved by 5-10 seconds (on average). ...View Post
Tell us a bit about your background and what led you to become President of Sales & Strategy for Crackle Connex. I was at Discovery Networks running digital sales for the Oprah Winfrey Network and Oprah.com — and received a call from a recruiter at Sony Pictures Television. They were in the process of building out ...View Post
For today’s Fast Fact, let’s take a look at the Norfolk VA Market! Is it a bridge? Is it a tunnel? Well, I suppose it’s both! Running northeast out of Norfolk, you’ll find the Chesapeake Bay Bridge-Tunnel, a truly unique feat of engineering. A majority of this 17-mile roadway serves as a bridge, connecting Norfolk ...View Post
Geopath has released an update to the Geopath v2.2 API which includes the following improvements: When the requested target_geography is “local_dma”, /inventory/search/summary incorrectly reported reach_net and reach_percent Optimizations were made to /inventory/search/summary to allow some complex summary_level_list values to complete without a gateway timeout /inventory/plans and inventory/search/summary returned incorrect reach values for a single advertising unit ...View Post
Tell us a bit about your background and what led you to become President and CEO of Red Rock Outdoor. I started in this business almost 24 years ago at a company called Vista Media. At the time, they were Vista Metropolitan Outdoor—a small mom and pop organization in New York. Vista was acquired by ...View Post
For today’s Fast Fact, let’s take a look at the capital city of North Carolina – the Raleigh market! Like many cities in the US (about 430 of them), Raleigh has its own city flag. However, unlike many other flags in general, the Raleigh flag is different on the front and back sides! Each ...View Post
For today’s Fast Fact, let’s take a look at the largest city in Wisconsin (and the second-largest city on Lake Michigan) – Milwaukee! Did you know that the near-universal QWERTY keyboard layout used today was created by Milwaukee inventor and politician Christopher Latham Sholes? Though there is some academic debate over the true origin of ...View Post
Good morning, everyone. It’s wonderful to see so many faces this morning after such a wonderful first day of content, spirited conversations, and fantastic social gatherings. I’ve been in this industry for 15 years and every single year I look forward to this event to see all of you. I’m sorry. Y’all. No. All y’all. ...View Post
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...View Post
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