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Michael Lieberman New @GeopathOOH Chairman

Michael Lieberman, CEO, US At Kinetic, New Chairperson Of Geopath Board Of Directors

Geopath Adds 6 Board Members

Makes Lieberman Chairperson

Delivering Stability To The OOH Industry

A Note From Geopath’s ‘Acting’ President, Dylan Mabin

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin

Geopath Appointments New Board Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the OOH industry.

Geopath Adds Board Members

Geopath announces the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members.

Geopath Board of Directors

Following appointment of new Acting President, Geopath reshuffles the Board of Directors

IN THE NEWS

Geopath, a non-profit provider of audience metrics for OOH advertising, has appointed new members to its Board of Directors that bolsters the group’s representation from the advertising and ad tech industries.
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17
May

Geopath Names Dylan Mabin President Audience Measurement Veteran Will Lead Geopath into the Future

May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...

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10
May

Geopath Member Spotlight | Adkom A conversation with Cedric Bernard, CEO of Adkom

Tell us a bit about your background and what led you to the formation of Adkom. Before founding Adkom, I worked on the buy-side as co-CEO of Kinetic Worldwide, a division of WPP, where we specialized in planning and buying OOH media. It was easy to scale a plan through the big media companies, but ...

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9
May

2022 GO Geopath Training Sessions

The Foundations of Media Measurement Monday, May 16th, 2:00PM – 4:00 PM, Calusa 3 & 4 Join Scott Fiaschetti and Brian Schopper from Geopath as they give an in-depth review of the foundations of media measurement, and Geopath’s approach to measurement. In this session, they will provide attendees with a deeper understanding of the key ...

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5
May

Check Out Our Full Schedule of 2022 GO Speakers!

We’ve scheduled an outstanding slate of speakers that you will not want to miss. For more information on all speakers, and to register, visit go2022ooh.com. Join us as we “Collaborate with Purpose” The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising that brings together all parts of the industry. 2022 ...

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5
May

Join the OOH UNITED Lounge at 2022 GO A note from the OOH UNITED Co-Chairs

The organizations and leaders within our industry want to expand upon and improve DEI initiatives, but frequently don’t know where to begin. Together, we are working closely with Dee C. Marshall of Diverse & Engaged to program an unforgettable lounge experience. At the inaugural OOH UNITED Lounge at this year’s GO OOH Media Conference and Expo, ...

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25
Apr

Embracing Change A note about Geopath's future from Acting President, Dylan Mabin

Our vision at Geopath is to create a smarter OOH marketplace. We do this by supporting our 500+ members and the media industry at large with accurate, transparent, and trusted metrics and insights that help buyers and sellers confidently transact. We also embrace change when there is a better way. During the height of the ...

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20
Apr

New 2022 GO Speaker Announced! Register today to hear from Rishad Tobaccowala and our slate...

We are excited to announce that Rishad Tobaccowala, media pundit, thought leader, former Chief Growth Officer of Publicis Groupe, friend of the OOH industry, and best-selling author of Restoring the Soul of Business: Staying Human in the Age of Data will be speaking on the 2022 GO mainstage! We’ve scheduled a full slate of outstanding speakers that you will ...

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15
Apr

Geopath Market Spotlight | Jacksonville DMA GeekOUT Fast Fact Friday

For this week’s spotlight, let’s take a look at the market home to the most populated city in Florida – the Jacksonville DMA. Did you know that Jacksonville is the largest city in the contiguous United States by land mass? At over 840 square miles, it is beaten in size by only a handful of ...

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14
Apr

Register today for the 2022 GO Media Conference and Expo!

Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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