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Kym Frank on Out of Home’s Bullish Future

Geopath President Kym Frank talks about the bullish outlook for out of home on Borrell’s Local Marketing Trends Podcast.

Nine Tips For Adopting A 'Startup Mentality' As A Nonprofit

Geopath President Kym Frank offers insight on translating the “Startup Mentality” to a Nonprofit.

The Future Of OOH Measurement Starts Here

Geopath releases Best Practices, Standards, and Protocols for new Insights.

Digital Advertisers Look to Connected Cars to Push Industry Forward

Geopath President Kym Frank sits down to talk connected cars, location technology, and OOH.

Kym Frank Speaking At Alooh! Forum

Kym is set to speak at the ALOOH LATAM 2019 Forum, held in Buenos Aires, Argentina.

The Buntin Group: New HQ in the Railyard District

Article by Kym Frank, detailing her recent visit to The Buntin Group’s new HQ in Nashville.

Kym Frank’s New Shoes Wear Well For OOH Research

Kym Frank elected to the Market Research Council (MRC) Executive Council

Geopath Adds Shimkus and Slater to Board

Newly elected to Geopath’s Board of Directors

Geopath Adds Two New Board Members

Bernie Shimkus & Scott Slater Join @GeopathOOH Board of Directors
More Press
17
Sep

Member Spotlight: PMD Media A Conversation with Dean Stallone, CEO of PMD Media.

About PMD Media PMD is one of the leaders in targeted OOH because of our ability to be everywhere our clients want to be. We get our clients seen where people live and work, with hyper-targeted outdoor advertising and digital integration. Our storefront billboards are seen in ubiquity across the U.S., in center-cities, but also ...

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16
Sep

GEOPATH BEST PRACTICES, STANDARDS, AND PROTOCOLS PRIMER. A touchstone for the future of planning, buying,...

As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual. To ensure a smooth transition, Geopath worked collaboratively with its Futures Council to develop a set of Best Practices, Standards, and Protocols to serve as guidelines for planning, buying, and selling OOH ...

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30
Aug

Drive on, Ride On – Labor Day Driving geekOUT Fast Fact Friday

According to AAA, this Labor Day weekend will have the lowest gas prices in three years with a national average of $2.58 a gallon – $.25 less than last year.   For most people, more affordable gas means more miles driven.  For those of us in the OOH industry, that means more people seeing our ...

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16
Aug

Amusement, Water and Theme Parks geekOUT Fast Fact Friday

Happy National Roller Coaster Day!   National Roller Coaster Day has been celebrated every year on August 16th since 1986.  And the out-of-home advertising industry should really be celebrating.   According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...

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9
Aug

Americans’ Driving Getting Away geekOUT Fast Fact Friday

These days, there is a lot of buzz about ride-sharing and autonomous vehicles, but the fact is, Americans are driving more now than ever before.   In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million.   That adds up to a lot ...

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2
Aug

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation” geekOUT Fast Fact Friday

This January, CBS released a report listing all of the generations by birth year.  Somehow, they forgot to list Generation X, people born between 1965 and 1980.  This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.”     The advertising industry would ...

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19
Jul

Driving Car (Sales) – The Importance of OOH to the Auto Industry geekOUT Fast Fact...

Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?”   The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling.  We took a look at our data, and only 37% of people ...

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10
Jul

Member Spotlight: New Tradition A conversation with Managing Partners, Vince Mastria and Luis Cerda

About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...

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5
Jul

Understanding Audience Composition Friday Fast Fact

Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit?   Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...

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What's going on in #OOH

Geopath Market Spotlight: Chattanooga

This week’s Geopath Market Spotlight focuses on the Chattanooga DMA.

Geopath Market Spotlight: Rapid City

This week’s Geopath Market Spotlight focuses on the Rapid City DMA.

Geopath Market Spotlight: Parkersburg

This week’s Geopath Market Spotlight focuses on the Parkersburg DMA.

Geopath Market Spotlight: Clarksburg - Weston

This week’s Geopath Market Spotlight focuses on the Clarksburg – Weston DMA.

Geopath Market Spotlight: Bluefield - Beckley - Oak Hill

This week’s Geopath Market Spotlight focuses on the Bluefield – Beckley – Oak Hill DMA.

geekOUT Fast Facts Friday

Happy National Roller Coaster Day!

Geopath Market Spotlight: Charleston - Huntington

This week’s Geopath Market Spotlight focuses on the Charleston – Huntington DMA.

Geopath Market Spotlight: Toledo

This week’s Geopath Market Spotlight focuses on the Toledo DMA.

geekOUT Fast Facts Friday

Generation X Forgotten —Don’t Forget Gen X
More Spotlights