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The Buntin Group: New HQ in the Railyard District

Article by Kym Frank, detailing her recent visit to The Buntin Group’s new HQ in Nashville.

Kym Frank’s New Shoes Wear Well For OOH Research

Kym Frank elected to the Market Research Council (MRC) Executive Council

Geopath Adds Shimkus and Slater to Board

Newly elected to Geopath’s Board of Directors

Geopath Adds Two New Board Members

Bernie Shimkus & Scott Slater Join @GeopathOOH Board of Directors

2 Agency Veterans Join Geopath

Scott Slater, Haworth, Bernie Shimkus, Harmelin New Board Of Director Members

Geopath Welcomes New Board Members

Bernie Shimkus of Harmelin Media and Scott Slater of Haworth Marketing and Media.

This Is Not Another Boring Talk On OOH Data!

Kym Frank the ShowWoman of the OOH Conference 2019.

The Board Room — OOHToday’s Podcast 1

Ethics in OOH, 1st Amendment Rights and Grades the Health of OOH and its Leadership

Geopath Adds Place-Based Measurement

Gyms, Bars, Amusement Parks, Stadiums, Malls, Airports Among Locations.
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16
Aug

Amusement, Water and Theme Parks geekOUT Fast Fact Friday

Happy National Roller Coaster Day!   National Roller Coaster Day has been celebrated every year on August 16th since 1986.  And the out-of-home advertising industry should really be celebrating.   According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...

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9
Aug

Americans’ Driving Getting Away geekOUT Fast Fact Friday

These days, there is a lot of buzz about ride-sharing and autonomous vehicles, but the fact is, Americans are driving more now than ever before.   In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million.   That adds up to a lot ...

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2
Aug

Don’t Forget Generation X – Fast Facts on the “Forgotten Generation” geekOUT Fast Fact Friday

This January, CBS released a report listing all of the generations by birth year.  Somehow, they forgot to list Generation X, people born between 1965 and 1980.  This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.”     The advertising industry would ...

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19
Jul

Driving Car (Sales) – The Importance of OOH to the Auto Industry geekOUT Fast Fact...

Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?”   The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling.  We took a look at our data, and only 37% of people ...

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10
Jul

Member Spotlight: New Tradition A conversation with Managing Partners, Vince Mastria and Luis Cerda

About New Tradition Vince Mastria, Managing Partner: New Tradition is an out-of-home (OOH) business that focuses on premium signage in the downtown core of top U.S. cities. Our strategy is to identify and secure the absolute best real estate that we can find, and more specifically, the top signage in a particular neighborhood. Ultimately, our ...

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5
Jul

Understanding Audience Composition Friday Fast Fact

Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit?   Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...

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28
Jun

Understanding Cost Friday Fast Fact

You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...

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24
Jun

The Buntin Group: New HQ in the Railyard District

Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director).  As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...

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21
Jun

Geopath Welcomes Harmelin Media and Haworth Marketing + Media to their Board of Directors The...

New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...

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What's going on in #OOH

Geopath Market Spotlight: Bluefield - Beckley - Oak Hill

This week’s Geopath Market Spotlight focuses on the Bluefield – Beckley – Oak Hill DMA.

geekOUT Fast Facts Friday

Happy National Roller Coaster Day!

Geopath Market Spotlight: Charleston - Huntington

This week’s Geopath Market Spotlight focuses on the Charleston – Huntington DMA.

Geopath Market Spotlight: Toledo

This week’s Geopath Market Spotlight focuses on the Toledo DMA.

geekOUT Fast Facts Friday

Generation X Forgotten —Don’t Forget Gen X

Geopath Market Spotlight: Wausau - Rhinelander

This week’s Geopath Market Spotlight focuses on the Wausau – Rhinelander DMA.

Geopath Market Spotlight: Richmond - Petersburg

This week’s Geopath Market Spotlight focuses on the Richmond – Petersburg DMA.

geekOUT Fast Facts Friday

Driving Cars (Sales) – The Importance of OOH to the Auto Industry

Geopath Market Spotlight: Fresno - Visalia

This week’s Geopath Market Spotlight focuses on the Fresno – Visalia DMA.
More Spotlights