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Michael Lieberman New @GeopathOOH Chairman

Michael Lieberman, CEO, US At Kinetic, New Chairperson Of Geopath Board Of Directors

Geopath Adds 6 Board Members

Makes Lieberman Chairperson

Delivering Stability To The OOH Industry

A Note From Geopath’s ‘Acting’ President, Dylan Mabin

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin

Geopath Appointments New Board Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the OOH industry.

Geopath Adds Board Members

Geopath announces the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members.

Geopath Board of Directors

Following appointment of new Acting President, Geopath reshuffles the Board of Directors

IN THE NEWS

Geopath, a non-profit provider of audience metrics for OOH advertising, has appointed new members to its Board of Directors that bolsters the group’s representation from the advertising and ad tech industries.
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15
Jan

Early-Bird Registration Now Open! Register now for the 2022 GO OOH Media Conference & Expo

Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...

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14
Jan

Geopath Market Spotlight | Charleston-Huntington DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at a market home to the capital and largest city in West Virginia – the Charleston-Huntington DMA. Did you know that the country’s first natural gas well was discovered by mistake in Charleston? While digging for salt deposits, Captain James Wilson and his team accidently drilled ...

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10
Jan

Geopath 2021 Year in Review A message from EVP of Operations and Acting President, Dylan...

A Message from Dylan Mabin All of us entered 2021 with a bit of fear and trepidation for what the second year of COVID might look like. Now, with 2021 behind us, I am pleased to look back at a year that has given me hope. Though we are still navigating a horrific surge in ...

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7
Jan

Geopath Market Spotlight | Savannah DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at a market home to Georgia’s oldest city – the Savannah DMA. On top of being Georgia’s oldest city, did you know that Savannah has been dubbed “America’s First Planned City?” It was planned and developed by founder James Oglethorpe, in an arrangement that came to ...

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1
Jan

Happy New Year from Geopath! GeekOUT Fast Fact Friday

As we reach the end of 2021, there are many moments to reflect on throughout the year. However, let’s instead take a look back through history at the celebration of New Year’s itself! Did you know that the first New Year’s celebration dates back over 4,000 years, to Julius Caesar? Caesar was the first to ...

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24
Dec

A Holiday Message From Geopath

Having entered into 2021 with a bit of trepidation for what the second year of COVID might look like, I am pleased to look back at a year that has given me hope for 2022 and beyond. Though we are still navigating surging cases, variants and more, the rates of vaccinations and people getting back ...

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23
Dec

Save the Date ! | GO2022 Conference & Expo May 16th – 18th, 2022 at...

The GO2022 Geopath/OAAA Out of Home Conference & Expo is the premier event in Out of Home as it brings together all segments of the industry…buyers, sellers, suppliers, and adtech! May 16th – 18th, 2022 JW Marriott Marco Island Beach Resort FL #GO2022OOH

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17
Dec

Geopath Market Spotlight | Sacramento DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the fastest growing city in California – the Sacramento DMA. Sacramento is California’s capital city, but did you know that it is the 6th city to be designated the state capital? It has actually been the capital city on two separate ...

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11
Dec

Updated Forecast Release Schedule An announcement regarding the 2022 forecast.

As noted in the recent announcement about the relaunch of the Impression Variation Dashboard, the 2021 Midyear Forecast has been trending very well versus the weekly observed data we are collecting with 95% of markets within ±10% of the current forecast for the past 5 months. Given the strong performance of the midyear forecast, Geopath ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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