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Jeff Jan Joins @YourOAAA

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives.

NY Digital Signage Week: Cocktails & Conversations

On Tuesday October 11, 2022 the OAAA and Geopath are holding Cocktail & Conversations to help kick off New York Digital Signage Week.

Geopath outlines the company’s plans for 2023

During last week’s fireside chat between Geopath Chairperson and Kinetic CEO Michael Lieberman and Geopath President Dylan Mabin…

OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem…

NY Digital Signage Week

Join the ADVERTISING Club during New York Digital Signage Week when their members’ favorite “Conversations With…” Series is back!

David Oglivy Awards

Join the Advertising Research Foundation at New York Digital Signage Week where they will be in one place for two events on Thursday October 13, 2022.

Out-of-home Advertising: Digital ads are now available on Google in the 360-degree display

The path a customer takes today is rarely straight. To stay up with consumers’ continual switching between channels and touchpoints…

Google's Display & Video 360 adds digital OOH component

Google is making digital out-of-home ads available to all Display & Video 360 users to reach people with the efficiency of programmatic technology.

Media Measurement Uncertainty —Tracking TV, Social and Digital

Measurement is in the midst of an upheaval. The sheer number of platforms for content delivery have made analyzing campaign reach and effectiveness increasingly more complicated.
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23
Sep

Friday Fast Fact: On This Day in History | Sept. 23rd Herman Hollerith

At times, it can hard to fathom the sheer amount of data that get created and transferred every day, and the memory capabilities needed to facilitate that data. Modern processing power and memory storage technologies have evolved rapidly over the last few decades, and it can be easy to lose sight of what was impossible ...

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16
Sep

Friday Fast Fact | On This Day in History Sept. 16th

Some brands are so well established and recognized that their name has become synonymous with the product itself. For bandages, they’re often simply called Band-Aids. For flavored gelatin, Jell-o. And in the world of making copies, the brand name Xerox is used conversationally the same way, sometimes even being used to describe the action itself ...

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9
Sep

Friday Fast Fact | The ‘Computer Bug’ Sept. 9th, 1947

In a time so strongly influenced by technology and computing power, computer and software bugs are by no means an uncommon occurrence. At their smallest, they can be annoying or disruptive to productivity. In some cases, the existence of a bug in software can lead to catastrophic outcomes. Take, for instance, the infamous Y2K Bug. ...

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7
Sep

Geopath Fall Roadmap | 2023 Annual Forecast, Transit, R/F Updates

During last week’s fireside chat between Geopath Chairperson and Kinetic CEO Michael Lieberman and Geopath President Dylan Mabin, the two had a candid discussion around the new strategic vision and the future of the organization. The full conversion is available here in case you missed it. While the future vision of Geopath is of critical importance to ...

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2
Sep

Friday Fast Fact | Labor Day

For many people in the US, Labor Day means different things. To some, it’s a time of year to take one last big trip with the family – summer camps have ended, and school is likely not yet back in session in some parts of the country. For others, it marks the end of the ...

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1
Sep

Geopath Member Spotlight | Vistar A conversation with Michael Provenzano, CEO and co-founder at Vistar...

Tell us about your experience in founding and expanding Vistar Media to be the programmatic DOOH exchange that it is today? When we founded Vistar ten years ago, OOH was undergoing a major digital transformation but still suffered from highly manual and inefficient ways of transacting media. With the capabilities available via programmatic, we saw ...

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26
Aug

The “Banana Belt” | Top 10 OOH Advertisers Friday Fast Fact

Today, August 26th, marks the start of the 150th (sesquicentennial) Colorado State Fair! This year’s fair runs from August 26th to September 5th, and is being held at the fairgrounds in Pueblo. Dating all the way back to 1872, the fair was initially held without funding from the local community or state as a whole. In 1886, ...

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19
Aug

Friday Fast Fact | On this Date in History: August 21st

This Sunday is August 21st – let’s take a look at this day in 1888, and how it shaped modern computing. William Seward Burroughs spent the first several years of his professional career as a bank clerk, pouring over ledgers for hours on end in search of errors. At that time, in the late 1870s, most ...

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12
Aug

Friday Fast Fact | On this Date in History: August 13th

For many people, one of the least-used features of their cellphone is the actual phone itself.  With connectivity, social media, and mobile entertainment, it’s easy to overlook the core function that spurred the very creation of cell phones. However, before smartphones, cellphones, car phones, and pagers, payphones could be found in public spaces virtually everywhere ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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