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This Is Not Another Boring Talk On OOH Data!

Kym Frank the ShowWoman of the OOH Conference 2019.

The Board Room — OOHToday’s Podcast 1

Ethics in OOH, 1st Amendment Rights and Grades the Health of OOH and its Leadership

Geopath Adds Place-Based Measurement

Gyms, Bars, Amusement Parks, Stadiums, Malls, Airports Among Locations.

GEOPATH ADDS PLACE-BASED MEASUREMENT

OOH audience location measurement organisation, Geopath, has included place-based ad measurement to its Insights Suite.

Geopath Adds Place-Based Measurement

Geopath today announced that it has added measurement of place-based advertising to its Insights Suite.

Geopath Adds Place-Based Measurement

Geopath has added measurement of place-based advertising to its Insights Suite.

The OOH Challenge

Q&A with Geopath president, Kym Frank.

Autonomous Cars, Privacy, Hypertargeting and Subway Ads

Billboard Insider podcats with Geopath President Kym Frank.

Kym Frank and Geopath’s New Measurement System

Kym Frank talks about the mistakes other media channels have made and the new features of Geopath’s Insights Suite.
More Press
17
May

Friday Fast Fact Reach or Frequency?

Should I optimize reach or frequency? In a perfect world, both reach and frequency would be maximized. However, most advertisers don’t have budget to emphasize both; therefore, a decision must be made in favor of one or the other. Check out the one-sheet below for some guidance on how decide. This, and many, many more training materails are ...

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10
May

Friday Fast Fact What’s An Impression?

What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.  

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3
May

Friday Fast Fact TRP And GRP – Do You Know The Difference?

What’s the difference between a GRP and a TRP? Here is an overvew explaining the difference. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.    

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30
Apr

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad...

  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...

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26
Apr

Friday Fast Fact Earth Day Meets The Billboard Industry

This week was all about the environment!  Monday was Earth Day and don’t forget to plant a tree because today, Friday, April 26, 2019 is Arbor Day.   Denis Hayes, environmental activist and coordinater of the first Earth Day in 1970, wrote an interesting piece for Media Post this week. He reached out to our industry ...

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9
Apr

Member Spotlight: FerryAds A Conversation with Teresa Rampulla

  Tell us a little bit about FerryAds FerryAds is a full-service advertising company based in the New York Metro area that my husband, David, and I founded in 1987. We help businesses connect with commuters on the Staten Island Ferry through high-impact OOH advertising on the ferry boats, in the terminals, and in connected ...

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28
Mar

Geopath Launches Inaugural Futures Council To Help Navigate The Evolving OOH Advertising Marketplace Out-of-home industry’s...

  Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...

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20
Mar

Member Spotlight: General Outdoor A conversation with Billy Wynn, General Manager.

  Tell us a little bit about General Outdoor Advertising? General Outdoor Advertising started as a family business in 1954. Over the decades we have grown, downsized, struggled, and succeeded more than once.  Currently we have half a dozen employees that work very closely to manage a network of 20 digital billboards as well as ...

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28
Feb

Member Spotlight: GreenSigns A conversation with GreenSigns CEO, Joe Mancino.

Tell us a little bit about GreenSigns. GreenSigns is an innovative Chicago OOH company specializing in audience delivery via our digital-highway network, and dynamic audiences via our static spectaculars throughout Chicago. We are a well funded start up with more than 6 years under our belt, and have been growing organically through newly constructed digital billboards as ...

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What's going on in #OOH

geekOUT Friday Fast Facts

Defining Universe

Geopath Market Spotlight: Greensboro

This week’s Geopath Market Spotlight focuses on the Greensboro DMA.

geekOUT Friday Fast Facts

Reach Or Frequency?

geekOUT Friday Fun Facts

What’s an impression?

geekOUT Friday Fast Facts

TIGER, TRP And GRP –Do You Know The Difference?

Geopath Market Spotlight: Flint-Saginaw-Bay City

This week’s Geopath Market Spotlight focuses on the Flint-Saginaw-Bay City DMA.

geekOUT Friday Fast Facts

A Special Earth Day Edition.

Geopath Market Spotlight: Wilkes Barre – Scranton

This week’s Geopath Market Spotlight focuses on the Wilkes Barre-Scranton DMA.

Geopath Market Spotlight: Mobile-Pensacola

This week’s Geopath Market Spotlight focuses on the Mobile-Pensacola DMA.
More Spotlights