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Geopath Adds 6 New Faces To Organization

Industry Leaders from The Coca-Cola Company, Enhance, Lamar Advertising and Outdoor Media Group Elected to Geopath Board of Directors.

Geopath Member Spotlight: enhance

A conversation with Mike Cooper, Global CEO of enhance.

Kym Frank on the Path to Real Time Impressions

Geopath President, Kym Frank, discusses the path in which the OOH industry might take toward real time impression data.

Call For Speakers— 2021 OAAA/Geopath OOH Media Conference

Qualifying submissions should be received by April 2, 2021.

Swiftmile Joins Geopath

Swiftmile, the pioneer in micromobility charging infrastructure and technology solutions, announced today it has joined Geopath.

Future Proof: OOH Media Conference

OAAA/Geopath 2021 Conference Registration Open and Speakers Named

2021 Annual Forecast Support Webinars

Understanding Geopath’s Updated R&F / Accessing 2021 Data —2021 Forecast As The Official Currency Of The OOH Industry

Street Smart Outdoor Corp will become a member of Geopath

Sun Pacific Holding Corp’s Subsidiary Street Smart Outdoor Corp Announces Membership with Geopath

Geopath’s New Mobility Data Reports

The Geopath team has refined the metrics we are making available in our COVID Mobility Data reports.
More Press
24
Jul

Understanding POPFACTS® A message from Geopath

With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...

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23
Jul

Geopath Announcement| Impression Variation Dashboard Impression Variation Dashboard Now Updated with Midyear Annual Forecast

The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...

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16
Jul

2021 Midyear Annual Forecast Materials A message from Geopath

In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...

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16
Jun

2021 Midyear Annual Release to Become Default Forecast on June 22nd A message from Geopath

Earlier this week, a preview release of Geopath’s 2021 Midyear Annual Forecast (Jun 2021 – May 2022) was made available in the API and Insights Suite. This midyear update is the first step in Geopath’s long-term goal of introducing more frequent forecasts and will be followed by another update planned for later this year in October. See the chart below for more details.   As the OOH industry prepares for this midyear release to become the ...

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15
Jun

Midyear Annual Forecast Release Notes A message from Geopath

The preview release of the 2021 midyear annual forecast is now available within the Insights Suite and API. Please see below for some important notes related to the release. For those accessing the 2021 midyear forecast via the API, packages have temporarily been limited to 100 units. This restriction will be removed by Wednesday, June 16th.   For those accessing the 2021 midyear annual forecast via the Insights Suite ...

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11
Jun

The 2021 Midyear Annual Forecast To Be Released on June 14th! A message from Geopath

As announced previously, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history on Monday, June 14th. Geopath is truly excited for the release of our midyear forecast and what the future holds for the data available to our members – and we hope the OOH industry is as well! ...

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28
May

Geopath Announcements | Looking Ahead

Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...

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28
May

An Update on Geopath’s 2021 Midyear Annual Forecast

As announced last month, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history. Since this will be a major milestone for Geopath, and the industry, we want to ensure our members are updated on what to expect over the next few weeks. Why is Geopath releasing a midyear ...

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27
May

Geopath Member Spotlight: Swiftmile A conversation with Joel Martin, Vice President of DOOH at Swiftmile

Worlds colliding   How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

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Top OOH Spenders By DMA: Chicago

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Top OOH Spenders By DMA: San Diego

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The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

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Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
More Spotlights