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Kym Frank on Billboards and Audience Segmentation

A response to the recent article, ” Do Billboards Still Work”.

Know Your OTA From Your OOH

Cord-cutters, cord-nevers, cord-shavers.

$900,000,000 Pet Industry: Selling Cute — Delivering Revenue

Measuring the Broad Reach and Advanced Targeting Ability of OOH for the Pet Industry.

Baby You Can Drive My Car —“Driving” Sales With OOH

Building Brand and Capturing Attention with OOH.

Lines Between OOH & Mobile Will Continue to Blur

Kym Frank shares her outlook on business in 2019.

Geopath 2018 Year in Review

A message from Kym Frank.

OOH Baby! —2018 Year In Review

What a Year for Outdoor Advertising and Geopath!

People love Instagramming billboards–and it’s great for advertisers

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.

OOH Advertising For The Next Generation

Reaching the next generation with out-of-home advertising.
More Press
3
Jan

Geopath 2018 Year in Review A message from Kym Frank

  2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a ...

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10
Dec

New Member Spotlight: Alchemy Media A conversation with Brad Tenem, Chief Revenue Officer for Alchemy...

Tell us a little bit about Alchemy Media. In 2019, Alchemy Media, is going into its 50th year, and is a leader in the urban street media industry.  Formerly known as Creative Distributors (CD), founders Pete Zackery and Gary Shafner got their big break in 1974 when Gary Shafner was hired as Bob Dylan’s road ...

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30
Nov

Geopath Welcomes EMC Outdoor, Signal Insite/Martin Outdoor and Publicis Media to their Board of Directors...

Geopath, a not-for-profit organization which uses audience location data and media research to analyze out-of-home (OOH) advertising, announced the election of Executive Committee members and welcomed new members to the Board of Directors during their Board of Directors meeting on November 13, 2018. Newly elected to Geopath’s Board of Directors is Betsy McLarney, CEO of ...

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11
Oct

Member Spotlight: Whiteway Outdoor A conversation with David Levin, President of Whiteway Outdoor.

Tell us a little bit about Whiteway. Whiteway Outdoor is an independent, third-generation, family-owned outdoor advertising and billboard company located in Atlanta, Georgia. Inspired by the big city and a visit to Times Square in the 1940s, our grandfather started Whiteway Outdoor with two lines of business – sign manufacturing and traditional outdoor advertising. Today ...

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9
Aug

Member Spotlight: Kinetic A conversation with Cedric Bernard & Michael Lieberman

  Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communication for brands. We use intelligence, technology, and creativity for brands to communicate with valuable audiences on the move. At Kinetic we persistently pioneer new ways to make OOH interactive, social, ...

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31
Jul

Member Spotlight: Kre8 Media A conversation with Jeremie Watkins

Tell us about Kre8 Media: Kre8 has been in the business since 2012. Our core focus has been in mobile billboards. We have core static boards too, but we were the first in Las Vegas to introduce digital mobile boards. From there, over the last 18-24 months, we’ve taken the next step and launched what ...

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9
Jul

Member Spotlight: EMC Outdoor A conversation with Betsy McLarney

Tell us about EMC Outdoor: We were founded in 1991. We specialize in the strategic planning and buying of Out of Home media. We’re not a media owner, but we work with over a 1,000 of them. Initially, we specialized in outdoor media placement at major trade shows. Our recommendations started with traditional media at ...

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22
Jun

Understanding Location Data in the Geopath Insights Suite Providing our perspective on recent location data...

  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

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21
Jun

Member Spotlight: Rapport A conversation with Michael Cooper

  Tell us about Rapport: Rapport is an integrated out-of-home media & communication specialist owned by Interpublic Group. We operate in 16 countries around the world and control just shy of $1 billion in billing. Our consumer-centric company aims to treat each of our clients as unique individual entities. About half of what we do ...

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More Blog Posts

What's going on in #OOH

geekOUT Fast Facts Friday

When Romance is on Everyone’s Mind.

Geopath Market Spotlight: Shreveport

This week’s Geopath Market Spotlight focuses on the Shreveport DMA.

geekOUT Fast Facts Friday

Why Wine Wars’ Weapon Of Choice Is OOH.

Geopath Market Spotlight: Wilmington

This week’s Geopath Market Spotlight focuses on the Wilmington DMA.

geekOUT Fast Facts Friday

Snapchat uses AI to create a unique OOH experience.

Geopath Market Spotlight: West Palm Beach

This week’s Geopath Market Spotlight focuses on the West Palm Beach DMA.

geekOUT Fast Facts Friday

Snorkeldorf —The Detroit Billboard Everyone Is Talking About.

Geopath Market Spotlight: Oklahoma City

This week’s Geopath Market Spotlight focuses on the Oklahoma City DMA.

geekOUT Fast Facts Friday

Taco Bell’s Nacho Cheese Dispensing Billboard.
More Spotlights