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Spotlights

OAAA Announces Diversity Collective

The OAAA is joining forces with non-profit Geopath to launch an equality initiative for the out-of-home (OOH) industry.

Great opportunities in the ALOOH 2020 forum

Participation of more than 3,200 users from 62 countries in the world, including Geopath.

‘Apples-to-apples' approach to measurement absolutely necessary

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President of Geopath.

Tech & Research Clear Channel Airports Rollsout a New Audience Impressions Methodology Pioneered by Geopath

Transparent Industry-Standard Currency for Campaign Performance & Delivery.

Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays

Clear Channel Airports (CCA) announced a first-in-the-nation rollout of a new audience impressions methodology from Geopath.

Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays

Advertisers in U.S. Airports Gain New Consumer Insights Powered By Geopath.

Clear Channel to measure audience impressions in new way at US airports

Clear Channel Airports (CCA) is to adopt a new digital audience impressions measurement tool from Geopath.

OMC releases its latest Road data

International guest speaker Kym Frank, president of Geopath, said that the advent of Covid has placed increasing importance on available research globally.

Kym Frank Answers a Traffic Skeptic

Geopath President, Kym Frank, provides insight on Geopath Daily Traffic data.
More Press
22
Feb

Geopath Announcement | Release Notes – Updated 02/22/21 Notes, updates and reminders related to the...

Our bi-weekly release into the API and Insights Suite occured on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes A complete list ...

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19
Feb

Super Sizing OOH GeekOUT Fast Fact Friday

Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...

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11
Feb

Top OOH Spenders By DMA: Detroit GeekOUT Fast Fact Friday

We hope everyone is staying safe and healthy as we continue into 2021.   For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.   For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...

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5
Feb

Geopath Announcement | Release Notes – Updated 2/8/21 Notes, updates and reminders related to the...

Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools.   Release Notes Included in ...

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5
Feb

The Super Bowl and OOH GeekOUT Fast Fact Friday

The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...

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29
Jan

Top OOH Spenders By DMA: Kansas City GeekOUT Fast Fact Friday

We hope everyone is staying safe, healthy, and is enjoying a great start to 2021.    For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library.      In honor of the ...

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28
Jan

Geopath Member Spotlight: Macerich A conversation with Cliff Wohl, AVP, General Manager at Macerich Media...

Tell us about your background in OOH. I spent the vast majority of my career in OOH. I cut my teeth in the business at Lamar, where I started back in 2004 in the transit and airport side of the business. During my 10 years at Lamar, I was involved with multiple North American markets ...

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28
Jan

2021 Annual Forecast Update January 28th, 2021

Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior.   Fortunately, due to enhancements put into place ...

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6
Jan

Geopath 2020 Year in Review A message from Geopath President, Kym Frank

A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...

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More Blog Posts

What's going on in #OOH

GeekOUT Fast Fact Friday

Los Angeles Top OOH Spenders — TOP 10

GeekOUT Fast Fact Friday

Here Are The Top OOH Spenders In Salt Lake City.

GeekOUT Fast Fact Friday

Using OOH To Reach Political Audiences In Battleground States.

GeekOUT Fasts Fact Friday

Top 10 OOH Spenders By DMA: New York

GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Pittsburgh

GeekOUT Fast Fact Friday

Top 10 OOH Spenders By DMA: Boston

GeekOUT Fast Fact Friday

Here Are The Top OOH Spenders In The Chicago DMA.

GeekOUT Fast Fact Friday

The Top OOH Advertisers — Quiz

Geekout Friday Fast Fact

The Top OOH Advertisers — Quiz
More Spotlights