The 80th Golden Globes ceremony was held in Beverly Hills this week, and with it, accolades for outstanding TV and Movies were awarded to a lucky few. Though award shows like the Golden Globes and the Emmys are steeped in tradition, it goes without saying that the landscape of TV and Movies has changed drastically in ...
View PostA Message from Geopath President, Dylan Mabin The past three years have been an epic journey for the OOH industry. We saw monumental shifts in consumer behavior at a scale likely never to be seen again in our careers. Through it all, Out of Home advertising persevered, adapted, and continued to perform well. 2022 epitomized ...
View PostGeopath is pleased to announce that we will be previewing the 2023 Annual Forecast and Transit Station and Scheduled Fleet Media with media operator members beginning on January 6th, 2023. Additionally, API version 2.2 will be available to all API users for testing in our staging environment by this date. This will ensure all members have ...
View PostHappy Holidays everyone! With Hanukkah underway, Christmas approaching this weekend, and Kwanzaa beginning on Monday, there is certainly a lot to celebrate. (The Seinfeld-inspired holiday Festivus is taking place today as well!) As with many major holidays throughout the year, the end-of-year holiday season is a significant period of travel for those in the US. ...
View PostWe sat down with Futures Council Co-Chairs Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media, and Matthew Noll, Director of Marketing & Digital Strategies at EMC Outdoor, to talk about Geopath’s new vision, their excitement for the future, and how working toward a collective vision benefits the entire industry. Working toward a collective vision Gina: If you ...
View Post“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased: Games or toys in the past ...
View PostPolitical advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is from local and state campaigns, making the channel the perfect ...
View PostTechnology has enabled the OOH industry to take its rightful place as a vital component of brands’ overall media mix. However, as a result of the growing scale, and variety, of OOH media types—such as retail video and audio media and digital screens on taxis—the OOH industry has become subject to the same fragmentation and ...
View PostA conversation with Michael Ricciardi, Co-Founder/Managing Partner, Innovare Medical Media. Q: What was your path to Innovare? Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman. Mark and his family owned and operated ...
View PostWhat's going on in #OOH
Smoke and Mirrors, the #DOOH industry doesn’t know or care who / what @TigerPartyNY do / claim to do … here they ar… https://t.co/6oE3kdVUy5
"See you at Torrey!" The @FarmersInsOpen uses these San Diego posters to promote this week's $8.7 million tournamen… https://t.co/MNBRzMQJwW
We're falling in love with .@AdoreMe's transit campaign as Valentine's Day approaches. #HereForIt #OOH… https://t.co/3KxYDsqN4A
TODAY: Today is your last chance to secure early bird pricing for the industry-leading 2023 @YourOAAA & @GeopathOOH… https://t.co/oH7aVXePK4
Local Cannabis Co. tempts Kansas City consumers with this @OUTFRONTSTUDIOS-designed creative that includes billboar… https://t.co/IyrcWDKiUq
Nine members of the @Forbes Agency Council share innovative and unique ideas for #OOH advertising that brands can u… https://t.co/iNfSJBn1x2
@SixtUSA enlisted @atomicprops to help execute their vision of an out-of-the-box 3D #OOH installation targeting car… https://t.co/C8aBevPKUB
@SixtUSA enlisted @atomicprops to help execute their vision of an out-of-the-box 3D #OOH installation targeting car… https://t.co/VNesgVJYFy
On Melrose Avenue in the heart of Hollywood, this ad for peaceoutskincare's acne day dots has probably saved an aud… https://t.co/sfpddHvjiL
RT @barryfrey: Next on the #NYC airport makeover checklist? @EWRairport. Congrats to @CCOutdoorNA on the launch of its 6,000 square feet #D…
OOHMAA Members’ #OOH Revenue Up https://t.co/BAorL3tKVp
.@eFirstBank's out of home campaign in Denver targets highway drivers with a clever, relatable slogan. #ooh… https://t.co/0oRDZgO1pd
A key takeaway from @SolomonPtners' Media Summit this week was that experiential businesses and those in #OOH adver… https://t.co/8JCbYb4dIV
RT @YourOAAA: Great piece by @CCOutdoorNA CMO @levidan, reflecting on how the #OOH industry has come together over the past year to support…
Retail Media Networks will likely be huge as a couple of speakers mentioned at this week’s @SolomonPtners… https://t.co/lQmfExJ4zb