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7 out of 10 people are leaving their homes in the average day across the USA.

State by State Report.

Geopath reports more people leaving home every day

On average, G 7 out of 10 people in the U.S. traveled at least 1 mile from their home daily.

OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise

Data visualization from Geopath and Intermxshows the percentage of Americans traveling one mile or more, daily.

OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise

Some revealing data from the out-of-home industry shows Americans are slowly regaining their mobility

OOH Data Shows Americans' Daily Travel Continues To Return To Normal

Americans’ daily travel patterns continue to approach recent norms

The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

The average number of daily miles traveled for individuals is up 18% during the week of April 20, according to Geopath.

America Reopening: Travel up 18% last week.

The average number of daily miles traveled for individuals is up 18%.

Travel Data Update For April 20-26th

Americans Continue Traveling More: +18% Miles Daily In Past Two Weeks

Anna Bager and Kym Frank on how coronavirus is impacting Out of Home.

Marketing consultant Lee Rafkin joins Anna Bager and Kym Frank to discuss how the COVID-19 crisis is impacting the OOH Industry.
More Press
26
May

Top 100 DMAs Report (Updated Data Through May 22nd) Substantial growth in average daily miles...

We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...

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22
May

The Top OOH Advertisers — Quiz GeekOUT Fast Fact Friday

As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. By utilizing some of the resources available to the Geopath team, we were able to compile a report analyzing the top ten OOH spenders in each of ...

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21
May

Top 10 spenders in OOH by DMA Report showcasing the top advertisers in OOH by...

To help support our members in as many ways possible, we have compiled a report analyzing the top 10 OOH spenders in each of the top DMAs around the country.   The report is posted within the Geopath GeekOUT Library, and can be accessed by clicking here. Please log in with your current Geopath credentials.   If ...

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19
May

Nielsen’s COVID-19 Consumer Sentiment and Spending Intention Study Understanding consumer sentiment in light of the...

Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.   Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...

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15
May

Impression Variation Dashboard Now Live in the Geopath Insights Suite! Dashboard is now available for...

We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...

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12
May

More people are leaving their homes in an average day in every state COVID-19 Data...

We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...

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8
May

Top 100 DMAs Report Report consisting of the Average Daily Miles traveled for the top...

To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here.   For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at geekOUT@geopath.org. Stay safe and be well.

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8
May

Geopath data shows third consecutive week of travel growth COVID-19 Data Update - May 7th,...

We hope this message finds you and your loved ones safe and healthy. As mentioned in previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data. As we work to quantify the impact of COVID-19 on travel patterns, we will continue to send updates to the ...

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30
Apr

Geopath data shows week over week growth in distance traveled in every US State A...

We hope this blog post finds you and your loved ones safe and healthy.   As mentioned in our previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data.  Over the last two weeks, many states began to ease COVID-19 related restrictions on business and travel. Our data ...

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More Blog Posts

What's going on in #OOH

GeekOUT Fast Fact Friday

The Top OOH Advertisers — Quiz

Geekout Friday Fast Fact

The Top OOH Advertisers — Quiz

OOH Networking Happy Hour Sponsored By Geopath And OOH Today

OOH Networking Happy Hour Registration

Future’s Council Q&A – Part 2

Meet Toni Short, Piper Wirth and Bobby Gorczakowski of the Geopath Futures Council.

Geekout Fast Fact Friday

OOH Salutes Our Essential Heroes –Transportation and Warehouse Workers

GeekOUT Fast Fact Friday

OOH Salutes Our Essential Heroes – Grocery Store Personnel

geekOUT Fast Facts Friday

Insuring OOH is Part of the Plan

Geopath Spotlight: Top OOH Spenders By Industry

Taking a look at the top spenders in OOH, by industry.

Geopath Spotlight: Automotive Industry

Geopath Spotlight, taking a look at the top spenders in the Automotive category.
More Spotlights