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Delivering Stability To The OOH Industry

A Note From Geopath’s ‘Acting’ President, Dylan Mabin

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin

Geopath Appointments New Board Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the OOH industry.

Geopath Adds Board Members

Geopath announces the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members.

Geopath Board of Directors

Following appointment of new Acting President, Geopath reshuffles the Board of Directors

IN THE NEWS

Geopath, a non-profit provider of audience metrics for OOH advertising, has appointed new members to its Board of Directors that bolsters the group’s representation from the advertising and ad tech industries.

Dylan Mabin Named @GeopathOOH Acting President

Geopath announces the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President.

The Future of Geopath: Looking Ahead

Geopath names Dylan Mabin as Acting President.

Geopath Names Dylan Mabin Acting President

Geopath announces the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath.
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19
Nov

Geopath Market Spotlight | Spokane DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the second largest city in Washington – the Spokane DMA. Spokane is the 99th largest city in the US, and has a long and fascinating history. In the summer of 1889, the “Great Spokane Fire” destroyed much of the city’s downtown, ...

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12
Nov

Geopath Market Spotlight | Baltimore DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the most populous city of Maryland – the Baltimore DMA. Did you know that Baltimore is actually an “independent city”? It doesn’t exist within a county, and is the largest independent city in the United States! The city was also home ...

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8
Nov

Now Available – NEW Geopath Insights Suite User Guides!

New Insights Suite User Guides We are excited to announce the release of four new Insights Suite User Guides. Working closely with our Futures Council, we are developing a series of guides that provide step-by-step guidance on some of the most common workflows in the Geopath Insights Suite. User Guides currently available: Using the Workspace ...

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5
Nov

Geopath Market Spotlight | Indianapolis DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital, and most populous city of Indiana – the Indianapolis DMA. Did you know that Indianapolis wasn’t always the capital of Indiana? Though it has been for almost 200 years, there was a 9 year stretch in the early 1800s ...

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1
Nov

Geopath Insights Suite & API Release Notes November 1st, 2021

Please see below for notes on recent updates to the Geopath Insights Suite and API. Reach and Frequency Update for Place-Based Media There was a scheduled update over the weekend to the API and Insights Suite to address an identified issue of higher-than-expected reach for place-based media. Previously, reach and frequency for place-based media was ...

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29
Oct

Geopath Market Spotlight | Baton Rouge DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital city of Louisiana – the Baton Rouge DMA. Did you know that Louisiana is one of only two US states that isn’t broken up into counties? Unlike the other 48, Louisiana is split into parishes, while Alaska is split ...

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22
Oct

Geopath Market Spotlight | Milwaukee, WI GeekOUT Fast Fact Friday

“Aaay, OOH is the Coolest!” For today’s GeekOUT Fast Fact, let’s take a look at the market that is home to the largest city in The Badger State and the 38th largest DMA by population – the Milwaukee DMA. Did you know that Milwaukee is the birthplace of the Harley-Davidson Motor Company and is also ...

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20
Oct

Seizing the Opportunity Before Us A note to the OOH Industry from Geopath's EVP Operations...

It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so strong – a continued commitment to move forward toward a shared vision of the future. The mood throughout the events characterized ...

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15
Oct

Geopath Market Spotlight | Memphis DMA GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at the market home to the largest city on the Mississippi river – the Memphis DMA. Did you know that Memphis, TN was named after the ancient Egyptian capital, Memphis? In fact, Memphis’ placement along the Mississippi River strongly resembled the ancient capital’s place on the ...

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What's going on in #OOH

GeekOUT Fast Fact

Top OOH Spenders By DMA: Dallas–Ft. Worth

GeekOUT Fast Fact

Top OOH Spenders By DMA: Chicago

GeekOUT Fast Fact

Top OOH Spenders By DMA: San Diego

GeekOUT Fast Fact

The Chicken Sandwich Wars – Why Brands Should NOT Play “Chicken” With OOH

GeekOUT Fast Fact

A Look Back At The Past Year —2020 OOH Advertising Spend

GeekOUT Fast Fact

Beating The Odds With OOH —Lotteries And OOH

GeekOUT Fast Fact

National Day Of Unplugging

GeekOUT Fast Fact

Mortgage Rates And OOH Ratings

GeekOUT Fast Fact

Super Sizing OOH – Fast Food Customers & Out of Home
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