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Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void

Geopath stated its supply increased “by 50% since the integration of place-based screens into the platform in April of last year.”

Geopath reports distance traveled is 95% of pre-covid.

Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020.

A Must Attend Event for OOH Operators

Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators.

COVID-19 Mobility Update (7-9-2020)

Updated Daily Mobility From Geopath — 92 To 94%

The Top 100 DMAs Daily Miles Traveled — Update

Updated version of the Top 100 DMAs report, refreshed with data through July 3rd.

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.

Geopath: Distance travelled is 86-97% of normal, depending on region.

Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions.

States are Reopening. It’s Time to Start Thinking About OOH Again.

Average distance traveled amongst Americans up at least 28% since the first week of April, according to Geopath and Intermx.

Geopath: Traffic is 91% of normal.

US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020.
More Press
10
Oct

Grocery Store Customers & Out of Home GeekOUT Friday Fast Fact

Over the past several months, the Geopath team has added new reports to the geekOUT Library, including a presentation on Grocery Store Consumers, and their media habits. This deck provides statistics sourced from the Simmons Spring 2020 NHCS Adult 12-month study. on customers for many of the major grocery store brands across the country.   ...

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8
Oct

Industry Leaders from CIMM, The Coca-Cola Company, Intersection, OMNet, and Rapport Join Geopath Board of...

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020.   Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...

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5
Oct

DMA Report | October 5th, 2020 Report showing travel trends for every DMA across the...

We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 21st. To see data on your ...

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3
Oct

Top OOH Spenders By DMA: Atlanta  GeekOUT Fast Fact Friday

For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the  Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...

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1
Oct

COVID Mobility Update (October 1st) Average miles traveled daily represents 91% of the travel occurring...

We hope everyone is receiving this newsletter in good health. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 21st. According to the data, the average miles traveled daily across the US has remained relatively ...

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28
Sep

DMA Report | September 28th, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 14th. To see data on your market or to view the full report, please click here.   If you would ...

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24
Sep

COVID Mobility Update (September 24th) Average miles traveled daily represents 92% of the travel occurring...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past five months, refreshed with data through the week of September 14th. According to the data, the average miles traveled daily across the US has increased week over week, rising to 16.5. Additionally, distance traveled ...

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21
Sep

DMA Report | September 21st, 2020 Report showing travel trends for every DMA across the...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 7th. To see data on your market or to view the full report, please click here.

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18
Sep

Two New DMA Spending Reports Available in the GeekOUT Library! OOH adspend reports on Q2...

To help support our members in as many ways possible, we have compiled two reports analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending for January to June (6 month), and April to June (Q2). Geopath members can ...

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More Blog Posts

What's going on in #OOH

GeekOUT Fast Fact Friday

Los Angeles Top OOH Spenders — TOP 10

GeekOUT Fast Fact Friday

Here Are The Top OOH Spenders In Salt Lake City.

GeekOUT Fast Fact Friday

Using OOH To Reach Political Audiences In Battleground States.

GeekOUT Fasts Fact Friday

Top 10 OOH Spenders By DMA: New York

GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Pittsburgh

GeekOUT Fast Fact Friday

Top 10 OOH Spenders By DMA: Boston

GeekOUT Fast Fact Friday

Here Are The Top OOH Spenders In The Chicago DMA.

GeekOUT Fast Fact Friday

The Top OOH Advertisers — Quiz

Geekout Friday Fast Fact

The Top OOH Advertisers — Quiz
More Spotlights