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The Geopath brand is a powerful symbol of change. We are no longer an old-fashioned billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation.
The Geopath Insights Suite is powered by:
A conversation with David Levin, President of Whiteway Outdoor.
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Geopath generates standard audience measurements for out of home media. Currently, we provide our members with demographic-specific impressions, rating points, and reach & frequency measures for over a million pieces of out of home inventory in our database. We also establish and supervise practices for the collection, recording, authentication, and verification of traffic and other data related to the measurement of audience location.
Geopath seeks to power a smarter out of home marketplace by advancing our industry’s entire approach to audience metrics and insights. By processing and incorporating many industry-changing data sources such as connected cars, weather data, population growth factors, and the locations & trips of hundreds of millions of anonymous mobile devices, our systems will be able to do things like respond to seasonal, daily, & hourly variation, provide post-campaign delivery information, and much more. Stay tuned for the latest developments in audience location measurement!
Geopath fully supports the implementation of all provided audience metrics through training, communication, interfacing with application providers, and other activities that ensure the successful use of the audience measurement system. Our organization is also proud to perform other acts and services to further the interests of advertisers, advertising agencies, out of home organizations, and all others interested in information about the out of home media industry.
Out of home advertising provides access to a powerful and growing audience. Take a look at some insights from our system and research partners.
Every week, the out of home units we measure across the entire U.S. have the ability to deliver 101,465,994,516 impressions.
Nearly a quarter of out of home advertising’s daily audience occurs during its three peak hours between 4pm and 7pm.
Americans take 1.1 billion trips a day – four for every person in the United States.
It would take over 2.2 billion smart phones to cover all the OOH space measured by Geopath.
45% of daily trips are taken for shopping and errands.
U.S. daily travel averages 11 billion miles a day – almost 40 miles per person per day.
