The Geopath brand is a powerful symbol of innovation and change. We are more than a billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation.
OOH UNITED IS COMMITTED TO ADVANCING A CULTURE OF INCLUSION THROUGHOUT THE OOH INDUSTRY BECAUSE DIVERSITY, EQUITY, AND INCLUSION (DEI) IS CORE TO INDUSTRY GROWTH.
OOH UNITED pillars create an inclusive foundation for the out of home community. Each letter of the word UNITED represents a pillar used to build a strong, sound, safe, and harmonious plan for inclusion.
Understand: Only by understanding how each individual contributes to a stronger OOH industry, is it possible for a culture of DEI to thrive.
Nurture: Nurturing promotes the professional development of future leaders within the OOH industry.
Involve: Involving individuals across the OOH industry improves overall understanding about DEI and encourages personal commitment and actions that are more inclusive.
Transform: Transformation is the resulting outcome when individuals commit to DEI actions.
Engage: Engagement through internal and external communications ensures the ongoing exchange of ideas and encourages collaboration.
Develop: Development is accomplished through ongoing training, recruitment, and education.
Would you like to get involved and/or learn more about this initiative? Click here to contact Geopath.
DOWNLOAD THE GEOPATH INSIGHTS BEST PRACTICES, STANDARDS, AND PROTOCOLS DOCUMENT NOW!
As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual. The Best Practices, Standards and Protocols document is a “living” document developed in partnership with Geopath’s Futures Council to serve a touchstone for planning, buying, and selling OOH as the industry begins to adopt Geopath’s new insights and measurement.
You can also download individual sections:
Section 1: The Evolution of Geopath Insights
Section 3: Responding to the RFP
Section 4: Plan Execution & Post-Campaign Analysis
Section 5: Frequently Asked Questions (FAQs)
Click below to take a closer look at the next step in audience location measurement.
The Geopath Insights Suite is powered by: