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geopath - audience and location measurement

The Geopath brand is a powerful symbol of innovation and change. We are more than a billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation.

 

Click below to take a closer look at the next step in audience location measurement.

 

Geopath plans and conducts educational seminars and workshops in the field of out-of-home media auditing, market, advertising, consumer research, and consulting.

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2025 Dataset Now Default | November Release Notes

Geopath is pleased to announce that the November inventory update is complete and the 2025 planning dataset is now the default transactional dataset within the Geopath Insights Suite and API.

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2025 Planning Dataset to Become Default on November 17

The preview period for the 2025 Planning Dataset will end on Sunday, November 16th.

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October 2025 Release Notes

Geopath is pleased to announce that our October 2025 inventory update is now available. The recent update to the 2025 planning dataset included the addition of — and updates to — more than 10,000 spots of inventory.

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Out of Home By The Numbers

Some insights about the OOH audience.

Out of home advertising provides access to a powerful and growing audience. Take a look at some insights from our system and research partners.

Out of Home Is BIG

Every week, the out of home units we measure across the entire U.S. have the ability to deliver 101,465,994,516 impressions.

Peak Hours

Nearly a quarter of out of home advertising’s daily audience occurs during its three peak hours between 4pm and 7pm.

Daily Trips in America

Americans take 1.1 billion trips a day – four for every person in the United States.

OOH Space

It would take over 2.2 billion smart phones to cover all the OOH space measured by Geopath.

OOH - While They're Buying

45% of daily trips are taken for shopping and errands.

Miles Traveled

U.S. daily travel averages 11 billion miles a day – almost 40 miles per person per day.