“OOH For The Holidays” analyzes available inventory in 10 DMAs, including New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, San Francisco, Houston, Atlanta, Washington, D.C., and Boston. The analysis includes identification of inventory for reaching key gift buying audience segments including those who have shopped for or purchased:
- Games or toys in the past three months
- Clothing in the past three months
- Health and Beauty Aids in the past 30 days
- Consumer electronics in the past 12 months
- And those planning to buy video games in the next 12 months
Inventory for roadside and place-based media are featured, with details on total impressions in the market for each, as well as total target impressions available across the target audiences for each media type.