Our Organization

Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.

Our organization has now expanded its historical focus. Geopath looks to the future with state-of-the-art audience location measurement, deep consumer insight, and innovative market research. We use state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.

 

Geopath is the industry standard that powers a smarter OOH marketplace.

Becoming a Member

Please contact Larry Hennessy, EVP Member Services, to request information about membership.

He can be reached via email at larryhennessy@geopath.org.

More details on membership classes can be viewed here.

Download our logos and press kit here.

For information on our privacy policy please click here.


Check out the DBC Industry Calendar for the latest on upcoming Geopath events! 

Our Members

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Our Board of Directors

Geopath is a not-for-profit membership company guided by a board of our members.

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